1Sormat Brand BookBrand BookVisual guidelines for designers2Sormat Brand BookTRADEMARKA trademark is a valuable business assetThe main purpose of our trademarks is to ensure that the users of our products can recognise Sormat products among others in the market.Sormat’s trademarks are protected by international, national and regional registrations. Sormat will take legal action if there is any infringement on the company’s registered and non-registered trademarks and elements linked to them.Sormat Oy’s registered trademarks include Sormat®, Trusted Fixings Since 1970®, PFG®, S-UF®, S-UP® and Liebig® . Gripper™ is a trademark of Sormat Oy.FOR DESIGNERS Sormat sells its products and services in more than 40 countriesThat is why our goal is for our company’s message to be distinctive, consistent and recognisable in all market areas, regardless of the designer. Our visual guidelines are designed to be a practical tool to assist all of our co-operation partners in planning and realising Sormat’s communication material. Our intention is not to shackle creativity, but we also cannot allow too much creative licence. If the communication solution you have designed deviates from the guidelines in this Brand Book, please contact mr.bolt@sormat.com. Please include in your email a written explanation as well as a draft, with as much detail as possible, of your solution.FINALLYRead these guidelines carefully before getting startedAny party that wishes to use Sormat’s visual brand elements, such as a logo, symbol or other image, is required to read the guideli-nes contained in this Brand Book. Any visual elements presented in these guidelines or otherwise connected to Sormat’s trademarks cannot be used in any way without the explicit written consent of a representative of Sormat’s communications or without permission having been otherwise granted and which can be proven.As we retain the right to make changes to these visual guidelines without warning, we recommend that parties executing design plans that concern Sormat’s communications regularly visit www.sormat.com to ensure that they are up to date about possible changes.Please send any questions you may have concerning Sormat’s communications and visual identity, as well as material requests to mr.bolt@sormat.com.BRANDA brand is the positive reputation built around a trademarkIn the safety-critical construction industry, we want our end users to always think of us as a reliable manufacturer of premium quality products and as a company that resolves fixing issues.We naturally cannot decide for our end users what they think of our company, but we can try to steer their impression of us in the right direction. Sormat’s visual identity supports our targeted brand identity: Convenience and expertise, which allow us to offer our customers the best purchasing, service and user experience in the fi...
