BRAND APPLICATIONThis is where you startFROM CREATING SMILES TO CHOOSING TYPE STYLES1. Stansted – Where do you start?2. Discover Stansted 3. How we define Stansted 4. Our new logo and signature 5. Our brand architecture6. Our colour palette 7. Our copy platform8. Typography 9. Photography 10. Example communications11. Disability Discrimination Act (DDA)12. Contacts and sign offCONTENTSLondon Stansted Airport is changing, and with that change a need arises to create our own distinct brand image and identity for our airport. A personality which is expressed through everything we do, and continues to ensure that Stansted is the airport of choice for London and the home counties. The ambition of this brand book is to give you all the tools you need to help us project this consistent, professional, and personal identity. We ask that the new identity is used in every touch point you have with customers; from marketing communications, to airport refurbishments. The only element that is excluded from these brand guidelines is Way Finding Signage, which will continue to carry its existing black and yellow design.STANSTED – Where Do You Start?1From the first moment our visitors approach the iconic Sir Norman Foster designed terminal building, they begin a journey of discovery.London Stansted Airport exists to satisfy today’s new breed of traveller. More than ever, our visitors are looking for choice. From the coffee they drink to the destinations they fly to. The fact is every part of the journey has to offer a positive experience. London Stansted Airport exists to deliver these experiences. For those that choose to start their journey at Stansted, we want to ensure it becomes a journey of discovery.How do we do that? Go discoverOffering flights to more than 150 destinations20 million passengers choose London Stansted Airport each yearWe serve more European destinations than any other airport in the world60% of our airport waste will be recycled by 2015There are 120 shops at the airport – offering a diverse range of products and services – from a Thai curry to a designer handbagDISCOVER STANSTED2London Stansted Airport has more scheduled flights to Europe than any other airport in the World. Accessibility from London and the City is excellent and we are a mere hop, skip and a jump from the Olympic Stadium.Our passengers are looking to discover more, from the services available to new and exciting destinations we service.Our design work should constantly seek to surprise and delight with reasons to choose London Stansted Airport. Avoid the obvious and seek to challenge. HOW WE DEFINE STANSTEDCulturalDiverse, interesting, open-minded, tolerant ChoiceRange, brands, variety, quality, surprising ContemporaryCosmopolitan, confident, modern, premium ExcitingEnergetic, progressive, vibrant, connected3NEGATIVE (REVERSED) VERSIONFor use on one colour ...
