“We Proudly Serve” Identity and Logo Usage Guidelines Starbucks Coffee CompanySpring 20112Contents3456789101112© 2011 Starbucks Coffee Company. All rights reserved. SJBQ111OTH-00709. Last revised 5.20.11Guidelines OverviewLogo VariationsLogo Color VariationsColor Print SpecificationsLogo Background ControlLogo Clear Space and Minimum SizeLogo Improper UseAppropriate/Unauthorized Logo ApplicationsPlacement Guidelines/Approval ProcessPhotography/Internet/Company and Product Name Guidelines3These GuidelinesThe “We Proudly Serve” (WPS) Logo and What It Represents© 2011 Starbucks Coffee Company. All rights reserved. SJBQ111OTH-00709. Last revised 5.20.11We are pleased that you have chosen to serve Starbucks® coffee or beverages to your customers, and delighted that you wish to use your time and resources to promote our coffee. To help you, Starbucks Coffee Company has created the Foodservice Marketing Tool Kit, complete with promotion suggestions as well as customizable brochures and other templates. If you find a need for custom marketing that is not addressed in the tool kit, we offer these guidelines to assist you in the development of artwork that supports both your business objectives and Starbucks branding objectives.Note: Whether you customize templates from the Foodservice Marketing Tool Kit or design your own art, remember that Starbucks must review and explicitly approve all artwork prior to production. Please email all artwork submissions to: fsmarketing@starbucks.com or fsmarketingcanada@starbucks.com. This is to ensure you’re getting the full advantage of your association with Starbucks Coffee Company, as well as help you avoid any incorrect and/or inappropriate usage of the Starbucks “We Proudly Serve” logo and brand identity. For further details, please see the Approval Process on page 10. Note also that the Starbucks Coffee logo may never be used independent of the “We Proudly Serve” text.Starbucks Coffee Company reserves the right to decline usage of the Starbucks name or brand representation in any situation the company deems inappropriate for any reason even if the WPS logo usage meets these guidelines. Please remember that anything Starbucks doesn’t expressly approve in writing is considered not approved. Starbucks Coffee Company may also require you to recall and/or reprint any marketing materials that do not meet with Starbucks current brand standards.The Starbucks brand is one of the most recognized and admired in the world. We believe our people and our products form the foundation for our marketing strategy. The uncompromising quality of our products and our focus on making a genuine, personal connection with our customers have enabled us to create uplifting experiences that currently define and differentiate us. And this has enabled us to inspire moments of connection that create a brighter outlook for ourselves and our world. That...
