BRAND BOOK FOR INTERNAL USE BY THE CITY OF TAMPEREV 1.0 - 25.03.2019 ALEX MAZUROVTAMPERE.Tampere is a state of mind. It is something that resides within all of us and is deeply rooted in the ridges of the landscape. Here, by the banks of the Tammerkoski rapids, ideas have always been born. They have turned into lines of work – and even entire communities. Whenever a set of machines has fallen silent, new thoughts have soon filled that space. Rolls of cloth have changed into lines of code and unforgettable experiences.A promise of things to come has been planted into the rough brick walls and the rows of windows rise ever higher. The city skyline may change, but you can always find that familiar feeling in Tampere. This is home. LAURA VANZOCONTENTSThe story of Tampere01 BACKGROUND FOR THE STORY AND BRAND • Introduction• Values, mission and Tampere 2030• The Tampere identity02 TAMPERE.FINLAND • Brand concept• Tampere’s keywords• Tampere’s tone of voice• #tampere #finland03 VISUAL IMAGE• Brand logo• Coat of arms logo• Colours• Typography• Graphic elements• Icon styles• Images and words• Examples of the visual image 01 BACKGROUND FOR THE STORY AND BRAND 02 TAMPERE.FINLAND 03 VISUAL IMAGE Tampere.Finland Brand book // 4 01BACKGROUND FOR THE STORY AND BRAND LAURA VANZO 01 BACKGROUND FOR THE STORY AND BRAND 02 TAMPERE.FINLAND 03 VISUAL IMAGE Tampere.Finland Brand book // 5 TAMPERE. A growing city with a distinct voiceTampere is growing but always familiar and inviting. Finland’s most attractive city is known for its relaxed atmosphere and major projects. Tampere is easy to invest and set up offices in, or just to visit.As a city with its eyes on the future, Tampere needs a shared story and brand – a voice that is distinct and easily recognisable. It is about capturing the attitude and feeling shared by the people of Tampere and giving them a verbal and visual expression. Tampere is impossible INTRODUCTIONto reduce to a single logo or slogan. That is why the new brand is timeless and open to varied interpretations. It enables everyone from Tampere to proudly let people know about their home town both in Finland and on an interna-tional arena. This brand book contains the necessary tools for applying the Tampere.Finland brand. Let’s make the voice of Tampere stronger together! LAURA VANZO 01 BACKGROUND FOR THE STORY AND BRAND 02 TAMPERE.FINLAND 03 VISUAL IMAGE Tampere.Finland Brand book // 6 he values of the City of Tampere are based on the operating methods recorded in the City strategy.WE WORK TOGETHERIn Tampere, we believe in the power of working together. The City is an inspiring and reliable partner and enabler for our various interest groups.WE ACT RESPONSIBLYThe City of Tampere bears responsibility for well-being and the environment. Our operations are safe, sustainable and equal.WE ACT IN AN O...
