Visual GuidelinesMAY 20171UNIBANK BRAND GUIDELINES 2Contents1.0 IntroductionAbout UniBank 4 Brand positioning 5 Living and breathing our brand 6 Positioning line and usage 7 Positioning line incorrect usage 9 Tone of voice principles and examples 102.0 UniBank WordmarkPrimary wordmark 15 Primary wordmark reverse usage 16 App icon and minimum size 17 Primary wordmark clearspace and minimum size 19 Incorrect logo usage 20 Strapline clearspace and minimum size 21 Strapline colour usage 223.0 Design ElementsFrame device and usage examples 23 Iconography 27 Colours 28 Typography 29 Photography 314.0 Best PracticePrint usage and examples Stationery 37 Brochures 41 Posters and leaflets 45 Credit/Debit cards 47 Large format 48Digital usage and examples Social media 50 ApplePay 51 5.0 ContactWant to know more? 523Benjamin Franklin “An investment in knowledge always pays the best interest.”31.0 IntroductionUNIBANK BRAND GUIDELINES UNIBANK BRAND GUIDELINES 4UniBank is committed to continuously creating and delivering exceptional lifetime customer banking experiences, exclusively for university students, graduates and academics by combining the latest technologies with best in class personalised solutions, financial products, services and rates based on membership and mutuality.1.0 IntroductionAbout UniBankUNIBANK BRAND GUIDELINES 5PersonalityAspirationalAgileFriendlySmartResponsibleVisionThrough innovation and collaboration with members, UniBank will become the preferred bank for all university segments.EssenceInnovative and collaborative.1.0 IntroductionUNI = ONE For highly personalised banking services.UNI is short for UNIVERSITY For members only. No exceptions.UNIBANK is EXCLUSIVE to UNIVERSITIES For exceptional personalised banking services everywhere at anytime.Brand positioningValuesBelongingDiscoveryIntrepidnessPrudenceMissionTo win the trust and confidence of every University member community by delivering exceptional lifetime banking experiences.PositioningThe only future focused bank dedicated exclusively to university members.UNIBANK BRAND GUIDELINES 61.0 IntroductionLiving and breathing our brandOur ValuesBelongingWe’re exclusive yet inclusive, we understand the needs of our members and encouraging communication and collaboration.DiscoveryWe are always looking to the future, to be more innovative, smarter and simpler, and are open to new learning and possibilities.IntrepidnessWe are brave, courageous and bold, challenging existing thinking and providing new directions that inspire.PrudenceWe show respect for our members ongoing wellbeing and only make informed decisions backed by research and wisdom.Our FoundationInspiring members through innovation and smarter solutions to achieve lifelong financial wellbeing.Our PromiseSmarter solutionsOur PillarsInnovation & collaboration• Staying future focussed and agile to new opportunities • Working with members to personalise solutions • Invest in universities for...
