BrandFrameworkV E R 1 . 0 / D I C I E M B R E 2 0 2 3New Padel experiencerevolutionThis document invites you to build the world of U-Padel. It guides you through the tools and techniques we’ve created to express ourselves. We use themto instil our substance, style and spirit in everything we do. 123BrandStrategyBrandPersonalityBrandWorldBrand StrategyBrand Purpose Brand StoryMind Map Brand EsscenceOur Three ValuesOverviewLogotypeCoulor PalleteDont’sTipographyU - PA D E L > B R A N D F R A M E W O R KU - PA D E L > B R A N D F R A M E W O R K > B R A N D S T R AT E G YBrandStrategySECTION 1Our strategy isthe foundationfor everythingthat follows.Our strategy motivates and defines every aspect of our identity. It’s how we know what to aim for and how best to achieve it. Anything we make, say or do is done for this purpose.U - PA D E L > B R A N D F R A M E W O R K > B R A N D S T R AT E G YDEFINING OUR STRATEGYWith this connection, we know our ambitions link back to the truth at the heart of our product. It’s how we keep our identity consistent, genuine and believable.BrandStrategyProduct truthFunctional beneffiitfiEmotional beneFIfitBrand purposeProvide the best 360° padel experienceProvide the bestindoor padel experiencewith the best amenitiesProvide the best padelexperience with M3 certified coachesSpend quality time improving the physical condition of our clients through the best indoor padel courts.+++transform the padel industry by creating new and better sports experiencesBRAND PURPOSEU - PA D E L > B R A N D F R A M E W O R K > B R A N D S T R AT E G YInspired by the communal spirit of Padel, we set out to break boun-daries, not just within the court’s confines but within the industry it-self. Our ethos revolves around inclusivity, inviting players of all ages and skill levels to experience the thrill of the game. We envisioned a future where Padel isn’t just a sport but a lifestyle: A VIBRANT COMMUNITY UNITED BY A SHARED PASSION.BRAND STORYWHO, WHAT, HOW AND WHYThis story is for us. It’s an internal narrative thatsums up who we are and why we do what we do.U - PA D E L > B R A N D F R A M E W O R K > B R A N D S T R AT E G YHow Would IDescribe The Brand?How does the brandmake me LookBrand IconographyREASONTO BELIEVEBrandCharacterWhat Does the branddo for me?How does the brandmake me feel?Sports brand inthe padel industryStylishVibrantCreativeProgressiveCulturedGreen ColorPadel Court LinesPadel ballTransform the padel industry by creating new and better sports experiencesYouthfullEnergeticFriendlyMakes me stand outAllows me to be versatileStimulatingOpen my mindExpressiveEnergisedSelf-expressiveInvigoratedInspiredWHAT IS A MIND MAP?Our Mind Map is what we want our customers to think, feel and say about us.Mind MapU - PA D E L > B R A N D F R A M E W O R...
