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Brand Guidelines V1.3 February 202401Brand GuidelinesVersion 1.3 February 2024Brand Guidelines V1.3 February 202402Contents Introduction Welcome to our brand 03 Why guidelines? 041.0 Who we are Our brand idea 06 Our brand manifesto 08 Our brand pillars 09 The Coast Salish Longhouse 10 Our brand architecture 112.0 Graphic elementsOverview 132.1 Logos & marks Primary logo 14 Formal logo 15 Black & white versions 16 Logo usage 17 Logo placement 18 Logo misuse 19 Avatars and favicon 21 Tagline 22 Business units 23 Indigenous Education 24 Program areas overview 25 Program area logos 262.2 Colour Primary palette 27 Secondary palette 28 Colour values 29 Colour tint values 30 Colour usage 31 Colour usage examples 322.3 Typography Our typefaces 33 Typography usage 34 Typography usage examples 35 Web fonts 36 System fonts 372.4 Longhouse Construction 38 Placement and scale 39 Styles 40 Layering 41 Grid layouts 42 Application examples 432.5 Illustration Overview 44 Colour and cropping 45 Usage 46 Misuse 47 Brand pillar illustrations 48 2.6 Iconography Overview 492.7 Photography Brand photography 50 Announcement and press photography 51 Misuse 52 3.0 Tone of voice Welcoming and inclusive 54 Clear and real 55 Writing style 56 4.0 Brand applications 58Brand Guidelines V1.3 February 202403We’re excited to tell everyone what VCC is all about: VCC ofers current and future students an educational experience where everyone is truly welcome and benefits from real hands-on education that makes a real diference in their lives and in the community.The visual style, tone, and content of our communications build our brand and create connections with everyone. Included in this document are guidelines for using the elements of our brand identity across all future applications and touchpoints to create engaging and cohesive communications.IntroductionWelcome to our brandBrand Guidelines V1.3 February 202404The success of our brand relies on our distinctive visual assets. When these are used coherently and consistently over time they will build efective recall and recognition for VCC.These guidelines contain our assets, along with simple rules on how to use them and put them together to create efective communication pieces.We have an exciting brand and a great message to tell. If we all work together and follow these guidelines our message will be heard and our reputation and recall will continuously grow.Please contact brand@vcc.ca with any questions about this document.IntroductionWhy guidelines?Brand Guidelines V1.3 February 202405Who we are1.0 Brand Guidelines V1.3 February 2024061.0 Who we areOur brand ideaWelcome to real learning, for real change.Brand Guidelines V1.3 February 20240707Brand Guidelines V1.3 February 2024Welcome to real learning, for real change.1.0 Who we are Our brand ideaThis is the VCC feeling—people finding their place in education, which they o...