volvo沃尔沃-experience-dealer-edition-2022会员免费

Experience and Identity Guideline – Dealer editionJANUARY 2022VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITIONJANUARY 2022 2Contents1. Introduction 3Core and explore – our approach to brand management 4Volvo identity vs dealer identity 5The Volvo trademark rules 6Golden rules to protect the Volvo trademark 62. Core elements 7Volvo Spread Word Mark 8Volvo Penta Spread Word Mark 11Volvo Iron Mark Logotype 14Volvo Penta Spread Word Mark Stacked15Typography17Colors21Icons27Layout principles 30Be generous with space 31Keep it simple 32Create a clear order 33Pay attention to details 34Image tonality 35Our color tone 36Human presence 37Storytelling 38Clear source of light 39Authenticity40Products41Tone of voice 42UX principles 443. Marketing material 45Inserting dealer contact details46Inspirational examples 474. Stationery 53Business cardsVolvo Spread Word Mark 54 Volvo Penta Spread Word Mark 55Letterheads Volvo Spread Word Mark 56 Volvo Penta Spread Word Mark 57Envelopes Volvo Spread Word Mark 58 Volvo Penta Spread Word Mark 59Invoices60Fax sheets 61Compliments slips Volvo Spread Word Mark 62 Volvo Penta Spread Word Mark 63E-mail signatures645. Name tags and badges65Name tags 66Badges676. Events and sponsorships68Events 69Sponsorships707. Interior principles 72A creative and welcoming feeling73Interior color and material mood board 74Concept development 75Layouts and design considerations 768. Exteriors at dealerships 77Before getting started 78Planning and installing exterior signage79Promote main Volvo business or several Volvo business entities on the facade 80Representing several Volvo business entities 81Representing several brands 82Facade clear zones 83Signage clear zones 84Facades and lighting 85Flags and additional signs 86Basic principles 87Small dealership 88Medium/Large dealership 89Things to consider 909. Service vehicles 92Striping for Volvo-branded service vehicles 93Active areas for informationfor Volvo-branded service vehicles 94Service vehicles with dealership identity 95Volvo Action Service 96References97VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITIONVOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITIONBACK TO CONTENTSJANUARY 2022 3Your dealership represents Volvo – one of the world’s best known and respected brands. The key to a strong and successful brand, is trust and relevance. This is achieved when all touch-points have a distinct and consistent brand identity; and when the customer experience is tailored to individual preferences and needs. These guidelines present the core elements that shapes the distinct Volvo identity and explains how to use them to build and maintain recognition and trust through consistent use. Compliance is mandatory for all Volvo dealers*Stronger brand experience – better business1. IntroductionCore and explore – our approach to brand management 4Volvo identity vs dealer identity 5The Volvo trademark rules 6Golden r...