iThe XPO Brand BookAUGUST 2019Table of ContentsContact06The XPO Logistics BrandXPO Brand CenterApproval Process020507INTRODUCTIONLogoTypographyTaglineColorImagery1020162632VISUAL IDENTITY ELEMENTSBRAND SUPPORT1IntroductionThe XPO Brand Book describes the visual elementsthat represent XPO’s brand identity, including our name, logo, tagline, typeface, colors and imagery. 2The XPO Logistics BrandThese guidelines reflect XPO´s commitment to remain true to our brand and the people, products and services it represents. Communicating a consistent message of who we are is essential to presenting a unified image of our company. XPO’s visual brand identity, including our logo, tagline, typeface, colors and imagery, are valuable company assets. They help us provide a simple, clear and direct message to the world. These guidelines outline how we can use XPO brand elements to unify our company’s image. When these elements are repeatedly used together, they become the foundation for telling the stories of our brand, our products, our services and our people. 2INTRODUCTION35XPO Brand CenterINTRODUCTIONThe brand assets and templates that make up XPO’s brand identity are available on the XPO Brand Center (https://brand.xpo.com), our online brand management platform. The brand assets and templates available at the Center are updated on an ongoing basis. Designers, agencies and business communicators may also contact XPO’s Corporate Communications team for brand training at any time to ensure that any planned communications will be “on brand.” For information, contact: BrandMarketing@xpo.com.47STEPWHATWHOGather all supporting documents that help clearly define the goal and direction of the project. Get the project brief approved by all stakeholders. Project Review and Approval ProcessDraft or BriefProject Proposal SubmissionProject LeadProject LeadSubmit a ticket via ServiceNow. Please provide any documents, briefings, mockups or other materials that will be helpful in reviewing the project.Submissions will be reviewed for accuracy, branding, voice and messaging. The editor or designer will approve or provide the necessary edits. If revisions are needed, the cycle of edits continues until approved. Once all edits are finalized, the content is published. Corporate CommunicationsCorporate CommunicationsProject LeadTicket ReviewApprove or EditPublish or Revise12345All external communications projects must be sent through XPO’s ticketing portal for coordination with the Corporate Communications team. For a review of your project, allow at least five working days from receipt by Corporate Communications. We will let you know of any changes that are needed. If the artwork is approved, we will input the approval into the ticketing portal or we will email you.To access the Corporate Communications ticketing portal, visit: https://xpologistics.service-now.com.INTRODUCTION69801 | LogoOur logo is the...
