yoakley_care_branding_pack_v1会员免费

Branding Guidelines02Yoakley Care - Brand OverviewContentsThe Yoakley Care BrandMichael Yoakley’s Charity are providers of specialist care for the elderly. The Charity was established by the Will of Michael Yoakley in 1708 to provide accommodation for the “deserving poor”. Yoakley Care always strives to achieve the highest standards of care. The Yoakley Care brand exists to support the standards and reinforce the message of quality care. Why use this Identity Pack?This pack is to help preserve the Yoakley Care brand. This pack will enable the brand to stand the test of time and keep a consistent appearance. The brand can be easily reproduced and can sustain a clear and distinctive image throughout all publicity and media platforms. This pack should not take away the means to be creative; instead it adds clear guidelines to help us keep a strong and powerful brand. This pack is written in a way that guides everybody in effectively producing consistent publicity. How do I use this Pack?It is recommended that this pack is read through before starting any projects so that the Yoakley Care identity is clearly communicated. This document is split into four parts.1. The first Brand Identity section is a guide as to how to set out the Yoakey Care logo in a clear and consistent way. 2. The second Brand Usage section is a guide as to how to place the logo in the most effective way.3. The Brand Toolkit section illustrates the colours, shapes and typography that should be used across all areas of printed and digital publicity. It explains how important these aspects are in communicating the brand effectively.4. The Brand Applied Section contains guidelines and examples of how to set out and design information on various printed and digital formats for future reference and comparisons.Yoakley Care Brand Identity | Brand Overview0 BRAND GUIDELINES - BRAND OVERVIEW1. Our Brand Identity 1.1 Logo elements Page 04 1.2 Logo variations Page 05 1.3 Positioning Guide Page 06 2. Brand Usage 2.1 Using Backgrounds Page 08 2.2 Identity Misuse Page 093. Brand Toolkit 3.1 Colour Palette Page 11 3.2 Brand Fonts Page 12 3.2 Typography Page 13 3.3 Typography Misuse Page 144. Our Brand Applied 4.1 Business Stationery Page 16 4.2 Informational Brochure Page 19 4.3 Pop up displays Page 20 4.4 Digital Media Page 21Section 1Our Brand Identity04Yoakley Care Logo231Yoakley Care Brand Identity | Our Brand Identity1.1 OUR BRAND IDENTITY - LOGO ELEMENTSThe MessageCare The ultimate message of the Yoakley brand is ‘Care’. This has been symbolised as a heart.It takes two Rooted behind the word care are two halves. The disadvantaged and the helper. This is communicated through the two brand colours.The emblem The final composition of the emblem comunicates ‘Caring with excellence’123Logo Emblem The emblem is formed from two sets of flowing of lines cre...