BRAND GUIDELINE2024INTRODUCTIONWelcome to Bahrain International Airshow Guidelines, where the brand personality is established through brand statement, values, visual and communication style.The purpose of this document is to ensure the consistency of the brand across all platforms where BIAS exists, as well as visual cohesiveness to maintain brand recognition on an international scale.01 Strategy02 BIAS Logo03 Colour Scheme05 Visual Elements07 Social Media09 Grid System08 UI Style Guide06 Imagery Styles04 TypographyThe Purpose of BIASValuesWhat, Why, HowThe ConceptClear SpaceVariationsMinimum SizeLogo ColoursLogo MisusesPrimary ColoursSecondary ColourThe Rule of RedsThe StripesIconographyTables & ChartsUsing TemplatesSafe MarginsCorrect UsageIncorrect UsageLetterheadFolderEnvelopeDigital FlyerRollup BannerMagazine AdColours & ButtonsType HierarchySelection ControlsText FieldsResponsive GridImagery CutoutsCutout GuidesExceptional CasesFull Colour OverlayOverlay GuidesExceptional CasesEnglish TypefaceArabic Typeface5671012131415172122233237395758596071727477788064656666674244454749502728TABLE OF CONTENT01Brand StrategyBrand Guideline| 4Bahrain International AirshowThe Purpose of BIASWhile air shows are known to be entertaining with all the acrobatic moves the aviators perform, BIAS has more to it than just this. Our brand is likely to be perceived as the creative magician, as we tend to create a memorable experience that is special, timeless and meaningful for participants, and visitors alike. Which is demonstrated through top notch Bahraini hospitality.Tone of VoiceConversational through text, and personal interactions. Creative, yet practical through visuals. And all while keeping it professional.Brand Guideline| 5Bahrain International AirshowCollaborationFlexibilityHospitalityPassionLearningValuesBrand Guideline| 6Bahrain International AirshowWhat we offerPrestigious boutique airshow.How we offer itProviding a hospitable & personal networking environment.Why we offer itBringing the aviation industryleaders together.Bahrain International AirshowBrand Guideline| 702BIAS LogoBrand Guideline| 8Bahrain International AirshowThe logo is a fundamental element of a brand’s identity. A well-designed logo is instantly recognisable and serves as an immediate reminder of the company it represents. It conveys the brand’s values, story, and mission through the use of colour, shape, and typography. A logo design can influence perceptions and emotions, driving customer loyalty and brand preference. Therefore, the design of our logo was approached with strategic consideration, as it plays a pivotal role in our brand’s overall visual presentation and market presence.Brand Guideline| 9Bahrain International AirshowThe ConceptOur Logo is derived from the experience of observing the aerobatics moves the pilots perform during the airshow. The trails growing from wide to narrow on the front, like an arrow shot at speed, showing dimensional...
