IntroHeadlineRMITBrand GuidelinesFebruary 2022Headling2RMIT Brand Guidelines – February 2022The RMIT brand guidelines demonstrate the key elements of the brand along with simple instructions for how to use them.Adherence to these guidelines is important to ensure consistency and recognition of the brand.3RMIT Brand Guidelines – February 2022ContentBrand strategy 4The RMIT story 5Timeline 6Brand summary 8Core value proposition 9Brand pillars 10Brand manifesto 11Organising idea 11Brand blueprint 12Brand elements 13Masterbrand 14Overview 15Scalable system 16Logo 17Logo suite 18Clear space 19Minimum size 19Sub-brands 20Masterbrand with partnerships 21Relationship statements 22Usage on a coloured background 23Incorrect usage 24Indigenous branding 25The pixel 26Main usage 27Best practice 29Incorrect usage 30Colour 31Primary colour palette 32Secondary colour palette 33Colour combination 34Incorrect usage 35Typography 36Type hierarchy 37Writing URLs 37Typeface 38Type and colour 39The grid 40The grid 41Best practice 52Photography 53Photography treatment 54Image treatment 55Things to avoid 58Graphic elements 59The line 60Text boxes 60Optional graphic elements 61Incorrect usage 63Best practice 64Optional graphic elements 65Icons 66Icons 67Writing and language 68Writing and language 69Video 70Video 71Video assets 74Supers 75Social 76Animated components 81Best practice 84Print 85Digital 87Outdoor 88Social 91EDM 93Stationery 94IntroHeadlineWhen developing communications for the RMIT brand, it is important that every piece is consistent with the brand visual identity as well as being aligned to the brand strategy.Brand strategy5RMIT Brand Guidelines – February 2022The RMIT storyOver 130 years since RMIT first opened its doors, much has changed. Yet our core belief has stayed the same: that practical, real-world skills and applied knowledge are key to success in life and work.This is the idea on which RMIT was built, and is still true today. It’s what motivates us to find new ways to bring skilled hands and cultivated minds together.The RMIT experience is different. It transforms you and changes how you see the world, allowing you to make an impact. Here, you’ll collaborate with some of the world’s brightest academic leaders, and benefit from close partnerships with industry – all intended to broaden your experiences and equip you with the knowledge you’ll need to make a real difference. Our programs are developed with future workforce demands in mind, blending academic excellence with industry insight. People from every corner of the globe are drawn to this unique practice of enterprise-driven learning, confident that our approach will leave hem with the tools and skills they need for future success. And regardless of where they are, each belongs to a larger RMIT community that provides a foundation for students, alumni, staff and industry partners to keep collaborating and sh...
