KFC International Brand Identity StandardsNovember2006All rights reserved. This manual may not be reproduced or transmitted in whole or in part in any form or by any means, whether electronic or mechanical, including by photocopying, email, website postings or through any information storage and retrieval system, without prior written permission from Yum! Brands, Inc.© 2006 Yum! Restaurants International© 2006 Yum Restaurants InternationalSpecific Branding Guidelines for International Markets.YRI Brand Identity Standards: N ove m b e r 20 0 6SECTION 2.13 - Removal of Tilted Bucket Art in ApparelThe Tilted Bucket Art is not approved for use internationally.SECTION 3.3 - New!Addition of It’s Finger Lickin’ Good Script Formats SECTION 3.4 - New!Addition of KFC Delivery LogosSECTION 3.5 - New!Addition of KFC Express LogosSECTION 4.6 - New!Addition of 3M Signage Colour Matching SamplesThis update has been created to provide additional artwork and guidelines tailored for International locations. If you have received a CD or a printed copy of the June 2006 Global Standards Manual, you will want to note the highlighted updates listed by Section and Page numbers to the right.This is the modern face of KFC and it’s set to propel the brand forward into the 21st century.SECTION 1.2 - Additions to the master logo elements overviewIt’s Finger Lickin’ Good ScriptKFC Delivery LogosKFC Express LogosClassic ScriptSECTION 2.1 - Removal of Tilted Bucket Art in the Master Logo FormatsThe Tilted Bucket Art is not approved for use internationally.SECTION 2.2 - Signage Format OverviewThe KFC Bright Red halo is now optional on signage.Clarification on the use of Left Tilt and Right Tilt Buckets for signage is included.SECTION 2.6 - New!Addition of KFC Proprietary Classic Script FontWelcome to the YRI Version of the KFC Brand Identity Standards Manual!YRI Reference Manual for the Updated KFC Image1.0NOTES : Pages 2.1, 2.6, and 2.12of the June 2006 Global Brand Identity Standards should be disregarded for international use.Direct all questions to the International Marketing Team in Dallas, and to the Yum Trademarks Team.YRI Brand Identity Standards: N ove m b e r 20 0 6© 2006 Yum Restaurants InternationalDocument colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines.Table of Contents1.1A Reference Manual for the Updated KFC Image.Consistency for the KFC Logo and Trade Dress Signage.This manual is designed for easy access to the information needed toreproduce the updated KFC logo. These standards ensure a consistent global presentation of the KFC Identity which is critical to the success of our brand for these reasons:Key signage identifies more than just the location of the restaurant. It also communicates the quality and value of the brand.The logo represents the essence of the brand,...
