Oxford blue Visual identity guidelineswww.sucaifu.comB University of Oxford visual identity guidelinesContents 1 Our global brand 2 Unique visual identity 3 Effective communications 4 Using these guidelines 5 The Oxford logo 20 Oxford blue 21 Complementary colours 22 Typography 23 Stationery templates 24 Digital communication templates 25 Writing style guidelines 26 Photography 27 Design matters 28 Ceremonial belted crest 29 Online brand toolkit 30 Further information You should only use the University’s trade marks if you are permitted to do so. Please see the University’s Trade Mark and Domain Name Strategy and associated guidance, available via the webpages of the Legal Services Office: www.admin.ox.ac.uk/lsowww.sucaifu.com1 University of Oxford visual identity guidelinesThe University of Oxford is one of the world’s leading academic institutions and one of the oldest, with a unique heritage that dates back to the 11th century. Today its reputation, like its longevity, reflects a deep and abiding commitment to excellence in every area of teaching and research. As a result of that commitment, the University enriches international, national and regional communities in countless ways: through the fruits of its research and the skills of its alumni, through sharing academic and cultural resources, and by publishing outstanding materials in many formats for learning and study.The University is also an immensely diverse institution with 38 colleges and 6 permanent private halls. It boasts a remarkable range of centres of knowledge and expertise, with the Bodleian Library and the Ashmolean Museum among its many architectural and cultural treasures.Oxford’s sheer diversity and dynamism present major challenges and rich opportunities when it comes to communicating to worldwide audiences its achievements and aspirations, its relevance and its rationale. It must do so in a rapidly changing and increasingly competitive global environment. So we need to innovate but we also need to be consistent, for those many audiences to have a clear and deepening sense of who we are and what we stand for. In visual terms a key element of that process is to use our well-established identity in a coherent and consistent manner. These guidelines are intended to help achieve that. I hope you will find them useful and informative.Jeremy HarrisDirector of Public AffairsOur global brand...we need to innovate but we also need to be consistent, for those many audiences to have a clear and deepening sense of who we are and what we stand for.www.sucaifu.com2 University of Oxford visual identity guidelinesThe University of Oxford needs to present a consistent identity to ensure instant recognition of our global brand among a wide variety of audiences around the world.Our visual identity is the graphic expression of who we are and what we represent. It has a major role...
