Brand LockupGuideJanuary 2025WALMART GUIDELINES© 2025 WalmartBrand LockupsBrand lockups are pre-determined assets that pair our logos with additional elements like taglines, campaign lines, or partner logos.Consistent use of lockups ensures uniform expression of the Walmart brand and streamlines the design process for internal teams, vendors, and partners. WALMART GUIDELINES2This document is private and confidential. For internal use only.© 2025 WalmartThese are our primary tagline lockups used for TVC and video end cards. Text is set in Everyday Sans Medium with a leading ratio of 1.2 to determine the space between lines of copy. They are always placed in the center of the video frame, as shown below. Always use our lockups exactly as provided. Do not attempt to modify or resize elements. Tagline Lockups: TVC, VideoXXX2X2XVertical Video Ex. SocialUsage Example: 16:9 end cardHorizontal Video Ex. TVC6X6X WALMART GUIDELINESThis document is private and confidential For internal use only.3© 2025 WalmartOur left-aligned tagline lockup is reserved for instances where the lockup appears as a static signoff in the bottom-left corner of a layout. This includes applications like display ads or OOH.When used in a layout with a headline, the color of our lockup text should match the color of the headline. This helps avoid busy, cluttered layouts with too many colors. If a lockup appears with no headline, default to True Blue or White. Type is set in Everyday Sans Medium with a 1.2 leading ratio.Tagline Lockups: Display, OOHXXUsage Example: Horizontal billboardBentonville Blue Pair with Bentonville Blue headlinesTrue Blue Pair with True Blue headlinesWhite Pair with White headlinesSPARKLETHeadline Goes Here WALMART GUIDELINESThis document is private and confidential For internal use only.4© 2025 WalmartH/5Tagline Lockups: In Layout231Our tagline lockups can only be placed over True Blue or White backgrounds. When used as an end card, lockup text always appears in True Blue or White. When used in a static layout, lockup text should match the color of the headline, as shown in example two.3The height of our lockup is 1/3 of the video height when used in horizontal orientation.21The height of our lockup is 1/5 of the video height (H) when used in vertical orientation.Lockup is anchored in the lower left corner when used in static layouts. The height of the text is equal to the size of the margin.Headline goes here.XXXXX16:9 END CARD9:16 END CARDH/3 WALMART GUIDELINES5This document is private and confidential. For internal use only.© 2025 WalmartXXX2X2X6X6XVertical Video Ex. SocialNoteOur campaign lockups do not include reverse colorways, as our app icon may not be used over a True Blue background. We only use these over White.Horizontal Video Ex. TVCOur “Welcome to your Walmart” campaign lockups use our app icon in place of the Spark to drive ...
