NIQHome AppliancesOutlook2026:What consumerswantWhat will drive growthinsmall and majondomestic appliances?powered b.intelligencerLLC.Arightsneserved
Table ofContents12025 full-yearprojection..234Macroforcesshaping2026Wihatwilldrivedemandforhomeappliancesin2026?16Howretailersshouldpreparefor2026-05Globalkeytakeawvaysfor202637Regionaloutlook: Projections for full-veat2025and 202638
A welcomeConsumers are at a juncture. They're stil cautious about their spending amid lingering economic uncertainty, but they arefromJulian spending oncertain technology products.What they wantisBaldwin Sowhatis thisvalue? Whenit coes to household appliancesour research shows that consumers are interestedindurablproducts that make theirlives easier. Theyre lookinaforappliances that deliverincreased convenience, multifunctionality, enerav and water savinas, andlor enhanced health and well-beingbenefits.TheynaticethevaluewhenthesebenefitsareclearFor the Household Apoliances sectorin 2026, there are strongopportunities for manufacturers and retailers to meettheseconsumer need:even amid sloweconomies. They must get thefeature sets and pricing right, especially as challenger brands driveassertive market expansionThis reportlooks at the most lucrative home appliancemarket trends in 2026, analyzing where manufacturers andretailers should focus their product assortment,innovation and marketing investments. Throughout we drawfrom NIlQ's in-depth analysis of Consumer Technoloav and DurableGoods(T&D) sales data, as well as trends in consumerbehavior and aspirations-revealing strateaic, actionable insiohts We hope that these insights strongly enhance vourview of thebuyer journeys and sector purchasing beh aviors that lie aheadJulianBaldwinPresident,GlobalTech&DurableNIQGrK
2025full-yearprojection1 Manufacturersandretalersaesilfacingheadwinds with changes to UlStarfsduring 2025 disrupting planning, on top of sil-fragile consumer confidence acrossmanymarketsNevertheles,inthe frsthalfof2025(+12025),sales ofConsumerTechnology andDurable Goodls(T&D)gre 4.69% in value year over yea.That increase-to $403blion(USD)-was argel dhiven by activity in China due to retal trade-in" policiesthat cutreplacement costs for consumers in key product groups. With China removed fromthe analysis, global sales increasedby amore aradual 1.2%6ConsumerTechandDurableGoods globalmarket returns to growthPurchasesare beingdivenbyreplacements, plus China'strade-insubsidiesOfficeConsumerElectronics-2.9%-0.8%+10.8%Applian$403billion (USD)(+4.6%)Photo+7.6%43%+4.1%Globalfend.NARU)+4.8%USDexcL.Chine+1.2%+7.2%sales value isup 5% This shows a landsc ape where consumers arent buying moreT&Dgoodsthanbefore, but they arespendingmnore peritem, wherethey seecompellingoffersThis holdsMlances(ISDAl:however.major domesticheexcention.-Herepiepesuresilstongts lespecially developed markets.like Europel.Wheres,consumersarestlfocused onsavingmoney and arethatoffer core features(eg, energy ficiency capacity, and
"Relevantfeatures-from convenience to snartenergy eficiency.and savvy pric...
