Resale'sNext ChapterHow Fashion and Luxury Brands Can Winin the SecondhandMarketOctober2025By Fanny Moizant, FelixKrueger,Catharina Martinez-Pardo, Pierre Duprelleadithyirani, Chartes Gade, Douna Wone, Aite HebrarbLemairg, Delphine &azErika Dietze, andMariaLasaArestiBCGVestiaireCollective
Secondhand fashion and luxurThis report, based on a survey of 7, 800 consumers from thehas evolved into a resilient andmly embedded in how people"atthe end of the report)fast-expanding force in the globalvious years. Morefashion and luxury industry,ses(55%) occur throughonline,ors such as Vestiaire Collectve, TheRealRealunderscoring the central role of digitalToday'ssecondhand marketis estimated at $210 bilionchannelsinscaling secondhand adoption.(See Exhibit 1)$360 billon by 2030. Witha 10% annual,growth rate, theOnce consumers begin participating in resale, they tend tosecondhand market isexpanding three times faster than the irsthandmarket. Se sidebar The Boomingparticularly high share of theirclosets in categaories ike.handbags (40%) and clothing (309%, einforcing how resalethas become a recurring behavior in how people shoo and+VESTIAIRECOLLECTIVE
The BoomingSecondhand Fashionand Luxurv MarketCurently representing-8%6oftotal fashion and luxurnysales, with penetration expected to reach10% by 2030, secondhand is expanding astest in Europe, where,supportive regulation is driving circularity.Leather goodsclothing, and shoes account for roughly 80% ofthesecondhand market. Though sillasmaller share of thesecondhand market, uxury watches, and jewely arerising frsthand prices, and growing demand for durable,collectible pieces--with improved authentication boostingbuyer confidence in these higherticket segments, watchresale alone is projected to reach35%6-40%of the watchesglobal marketby 2030.(See theexhibityThe Secondhand Fashion and Luxury Market Is Worth Upto$220BillionSecondhandisscalingfast, airmingfor10%marketshareby2030CAGRGrowth3xfaster2022-202515%-20%19%-11%thanfirsthand~$130B~$210B-$220B~$320B-$360Bin2022in 2025in2030Penetration~8%~10%Sources:BCGxVestiaireCollective Resalesurver2025;BCG's fashion and luxury market model; BCG analysisNde:TCtalwatchesand jevebry rersto fuble and true luxury segmerts.VESTIAIRECOLLECTIVERESALE'SNEXTCHAPTER
EXHIBIT1Resale Reaches 28% of Wardrobes, with Most Items Bought onSpecialized Online Platforms,Share of purchases bychannel in customers' closets(%6OFITEMSOWNED)55%of secondhand iters are bought on,21%25%28%Rental andsubscription40%of handbagsinrespondents closets,I Secondhand74%MTraditionalretail69%71%30%of dlothes in respondents closes202020222025t"Thinks aegories, howmaryhn shae d pur totldset werebougtfom..Wardrobe Detox and Extra Income for Sellers. On themain motivations remain wardrobe,e and earn money,44% to fund futures, and 18% to afford new firsthand) But some barriers to sell remain,heasv and seamlessway toresellitems,aligning with the growingnd circularity. They are time-poor,quirements and needs." saysAmbergand customer offce...
