ANEC国家高端智库课题2024SILVERE-COMMERCENEWEXPLORATIONFORTHEDEVELOPMENTOFSILVERECONOMY银发电商：银发经济发展新探索商务部国际贸易经济合作研究院电子商务研究所2024年10月
CONTENTS目录编要..0一、银发经济:应对人口老龄化的政策与举措…..........05（一）人口老龄化是世界性现象….05（二)发展银发经济应对人口老龄化......八，银发经济的国际经验及后......0g银发经济:影响电商未来发展的重要变量心心（二)中国银发经济蓄势待发…..17(三)银发经济为电商发展带来挑战和机.遇........三、我国电子商务发展概况22(一)电子商务总体发展情况2直播电商发展情况..2（曰）跨境电商发展情况…的农村电商发展情况......S(四）(五)即时零售发展情况.........S四、银发电商对经济社会的影响。(一)什么是银发电商?36（二)发展银发电商的意义….3>五、我国银发电商发展业态概况。.43(一)银发直播电商.43(二)银发跨境电商45(=)银发牛活申商S（四）银发文娱电商…..（五）银发出行电商.S（六）银发即时零售.63
CONTENTS目录六、银发电商发展趋势..66(一)银发电商的市场潜力将不断释放.......66（二银发电商消费需求将日益分层化..67（三）银发电商将优化产品和服务结构..68(四）银发电商类目的服务属性将增强..697（七）银发电商规范化发展将成为主流…................七、银发电商行业发展建议心7心(三）构建银发电商的行业标准体系75(四）推动数字基础设施适老化改造.19（五）加快银发电商与场景融合创)新….75（六)推进数字技能培训与知识普及。（+）加强银发电商国际交流与合作....76参考文献.
CONTENTSAbstract.01.TheSilverEconomv: PoliciesAndInitiatives ToAddress PopulationAgeing.S1.1Population ageingis aglobal phenomen....051.2Developinag thesilvereconomy to copevwithpopulation ageing.0713International exnerience and inspiration of the silver economy092.The Silver Economy: An Important Variable Affecting E-Commerce In Future..........152.1 Chinas aging populatonwilimensly..15................172.3The siver economy brinas challenages and opportunites for the development of.193.Overview OfE-CommerceDevelopment InChina.24.2432Develoomentoflivestraminge-commerce,心3.3 Development of cross-border e-commerce,心3.4 Development of rural e-commerce,·3035Develomentofinstantre......33204.Impact OfSilverE-CommerceOnTheEconomvAndSocietv,4.1Whatis silvere-commerce?,4.2Thesianificanceofdevelopingsivere-comme........,x5.1 0verview of silverlivestreaminge-commerce心5.20veriewofcross-bordere-commerceforsiverahair.r2Ovarviawofsilverlifeservicee-commerce.50
CONTENTS5.4Overview of silverentertainment e-commerce....................585.50veriewof travele-commerce for siver hair,..................0FA Overview of instant retail for silver hair.......636.DevelopmentTrend OfSilverE-commerce.…..........66.............66 6.2Consumer demand forsilver will e increasingly strtited......6.686.4Silvere-commercewillenhancetheserviceattributes.69 6.5 Silver e-comnercevwil focausoncooperatve inovation between mliple businesfommats.7 6 6 Siver e-comnmerece willacelerate globalization..7216.7The compliance developmentofsivere-commerce will becore themainstream...70..747.1 Improve the legal and requlatory system of silver e-commerce........747.2 Optimize the industry planning and policies of silver power generators.......747.3 Build an industry standard system for silve...........757.4 Promote the ageing transformation of digital infrastructu.re...........757.5Accelerate the intearation of si...
