CHINA16-20+yearsWE ARE NO LONGER AN “ADVERTISING AGENCY”16-20+yearsWE AREA CREATIVE NET WORK THATMAKE BRANDS MATTER品牌整合营销案MENU背景回顾TA洞察创意概念及传播策略43执行计划125服务团队预估费用及KPI预估6问题发现缺少强记忆传播点户外广告代言人综艺赞助SLOGAN产品研发
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成立于 2011 年4 个办事處 : 北京、上海、广州、香港团队人数 >60威汉集团 (WE Group) 成员 WE are INTEGRATED1品牌 知名度 / 兴趣度社会化营销与数码吸引 / 拥护电子商务购买程序开发智能解决方案 WE are RESOURCEFUL2XViveca Chan 陈一枬 集团董事长 & 行政总裁威汉营销传播集团“全球 100 位最有影响力的”
MCNMCN Pitch 2017 L’OREAL- LINKSUS DIGIWORK CONTENTAgency introduction& questionsL’orealBeauty Industry & AlibabaOther MCNsCapabilitiesL’oreal Paris TmallLancomeLa Roche PosayKerastaseCase st
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APPROVALSAccount Service /Creative Director /Creative Team / Strategist /BRAND /SCHWEPPESDATE /07.18.2017JOB NUMBER /JOB TITLE / Schweppes CharacterBRIEFED BY /Jay CaplanCREATIVE TEAM /ALLOCATED HOURS
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