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Adidas UB19_PR Plan

SS19 ULTRABOOST19 一步迸发下一步（ TBC ）ePR Plan 1122 OBJECTIVE18Q4-19Q1 UBXIX LAUNCH CAMPAIGN18DEC-19FEBESTABLISH UB19 AS A RUNNING PERFORMANCE SHOEPORTRAY Adidas AS THE CREATOR SPORTS BRAND IN RUNNING CO

                  2026-08-17发布
                  618 浏览
                  13 页
                  81 次下载
                  48.12 MB                

Adidas UB19_FORSMT

PRE-ALIGNMENT - 29 OCT HYPE & HUNGER2/4-10CNYLAUNCH & SUSTAINANNOUNCE & PRE-SALETEASE12/9 – 12/142/22 - ONWARDS12/15 – 1/302/15 – 2/21BUILD ANTICIPATION FOR UBXIXCELEBRATE UBXIX INNOVATIO

                  2026-08-18发布
                  612 浏览
                  16 页
                  49 次下载
                  94.7 MB                

Adidas UB19 HYPE BRAND COMM PLAN_HYPE

UB19 LASER REDPR EMBARGO: DEC 11QTY: 1,131UB19 DARK PIXELPR EMBARGO: DEC 27QTY: 12,317UB19 REFRACTPR EMBARGO: JAN 10QTY:13,312UB19 BAT ORCHIDPR EMBARGO: JAN 30QTY: 12,167ACTIVITYPRODUCT HIGHLIGHT3D He

                  2026-08-17发布
                  713 浏览
                  94 页
                  87 次下载
                  43.37 MB                

Adidas tango league proposal En

2016 Adidas TANGO LEAGUEPROPOSED BY RUNAD2016.4.20 Table of Contents1 – Event Objectives2 – Event Concept3 – Event Program4 – Other Considerations Event Objectives 1 – To promote Adidas new products

                  2026-08-17发布
                  944 浏览
                  59 页
                  67 次下载
                  23.24 MB                

Adidas strategy 19_Edelman

“Friends & family” Strategy •What is Competitor doing about F&F •Initial plan of Adidas running’s F&F•How we track the performance of F&F•How we leverage F&F in UB19 campaign(WIP)

                  2026-08-18发布
                  522 浏览
                  19 页
                  41 次下载
                  8.84 MB                

Adidas SS19Q3 ARSENAL RETURN IMC PLAN

19Q3 JUL FTBTHE COMEBACK OF ARSENALMAY. 14 PRINT AD100 K DIGITAL, SOCIAL & ECOMMERCE MEDIA3,530 K1 TITLES ： FTB WEEKLY / VERTICAL FORMAT ： 1 COVER / 2 ADVTOTAL COST (EXCLUDING VAT) ：0.1 MILTOTAL

                  2026-08-17发布
                  932 浏览
                  25 页
                  19 次下载
                  20.15 MB                

Adidas SP endorsor transition

SP endorser transitionIntegrated Communication Planas of August 26th AnnouncementEnhancement11/20 - 12/51/20 – 2/8(After winter campaign)(Techfit launch) I. Announcement 男人不止是文质彬彬，不止是温润如玉。男人不是小写的 t

                  2026-08-18发布
                  920 浏览
                  4 页
                  30 次下载
                  5.71 MB                

Adidas SBD WIP

SUPER BRAND DAY WIP STATUS2019/01/23 AGENDA• New Running Manifesto• Cobranding TVC• Cobranding KV• Celebrity Assets Update• Tmall SBD Landing Page• Tmall Recruitment H5• Vertical Platform Engagement•

                  2026-08-18发布
                  650 浏览
                  5 页
                  28 次下载
                  83.43 MB                

Adidas running event

Adidas Running Event Proposal Brief 回顾 • 时间： 2012 年 4 月中旬（周末）• 推广产品： Clima Cool Ride• 活动规模： 3000 人左右• 突出卖点：透气性强色彩丰富• 目标人群： 18-30 岁（重点关注年轻人群）Brief 要点活动目标• 推动当季主打产品的销售• 加深品牌及产品在消费者印象中与跑步运动的关联度活动资源

                  2026-08-18发布
                  657 浏览
                  77 页
                  56 次下载
                  14.14 MB                

Adidas Run Base (West Bank) Plan

Apr SHANGHAI WEST BANK RUN BASE 1st brand Innovation 365 days Multi -function CRM/credit program All runner & All products * Consumer * Media * Corporate * key customer * Daily service; * weekly

                  2026-08-18发布
                  637 浏览
                  43 页
                  48 次下载
                  4.17 MB                

Adidas RN HYPE ALPHAEDGE 4D Campaign Plan_EDELMAN

19Q2 JUN RN HYPEALPHAEDGE 4D CAMPAIGN PLANAPR. 2019 • OBJECTIVE• COMMUNICATION STRATEGY • MESSAGE HOUSE• AMPLIFICATION• APPENDIX ALPHAEDGE 4D PARLEY #EF5199ALPHAEDGE 4D TRIPLE WHITE #EF3455ALPHAEDGE

                  2026-08-17发布
                  689 浏览
                  27 页
                  92 次下载
                  35.87 MB                

Adidas Q4 WJ Intergrate Campaign plan

Adidas042518WINTER JACKETINTEGRATEDCOMMUNICATION PLAN Adidas WINTER JACKETS STRATEGY状态正燃状态正燃WINTER JACKET CAMPAIGN CONCEPT MESSAGINGOVERALL THEMEON FIRE ON FORM 状态正燃LIGHTEN YOUR STYLE IN ZERO DEGREE

                  2026-08-17发布
                  846 浏览
                  51 页
                  13 次下载
                  7.22 MB                

Adidas post SBD Plan

19Q1 FEB[POST SBD PR PLAN]FEB 2019 INTEGRATIONUPDATED ON: EDELMAN AGENDAPR RoadmapNew Running MessageMedia Cooperation Highlights-CBNData/Trend Health/Runner’s WorldKPI SummaryAppendix FEBPOST SBD P

                  2026-08-18发布
                  947 浏览
                  17 页
                  66 次下载
                  2.47 MB                

Adidas Originals Digital Plan

1ORIGINALS SS2016 DIGITAL PLANNov. 3, By VML 400+ PASSIONATE DIGITAL MARKETERS SHANGHAI  BEIJING  GUANGZHOUGLOBAL VML/ Y&R NETWORKDIGITAL AGENCY OF THE YEARCampaign Asia 2014, ChinaDIGITAL AGEN

                  2026-08-18发布
                  820 浏览
                  50 页
                  34 次下载
                  74.03 MB                

Adidas Boost Your Run Campaign

Adidas BOOST YOUR RUNCAMPAIGN PROPOSALPresented by X Marketing & CommunicationsNov,20thV1.0 OBJECTIVEBe the #1 shoe for professional runnersCONCEPTWhen Energy Takes Over动能 , 无所不能成就王者之路。EXPERIENC

                  2026-08-17发布
                  554 浏览
                  140 页
                  61 次下载
                  47.75 MB                

Adidas WOMAN‘s RUN执行方案

6 WEEK FLY GIRL’S TOUR TOUR IN RUNBASE TOUR IN GYM RUNNING ACADEMY——就耀能量女子训练营FLY GIRL’S NIGHT——女子能量之夜 Mon.Tue.Wed.Thu.Fri.Sat.Sun.123456KICK OFF78910111213GYM+ 世纪公园服务站RUNBASERUNBASE14151617181920GYM

                  2026-08-17发布
                  704 浏览
                  38 页
                  72 次下载
                  22.3 MB                

Reebok Brand Day & Adidas Strategic Cooperation Summit Creative Proposal 170617

22-23 2017 | , & 01. 2017. 22 2017 ( )23 2017 ( )17:00 - 18:30 09:00 - 13:10 & & 150/20 80/20 1. To re- of as a 2. To on 3. To an , . 2017. 02 we do is in...

                  2026-08-17发布
                  960 浏览
                  101 页
                  73 次下载
                  147.74 MB                

Adidas UB19_PR PlanVIP

Adidas UB19_FORSMTVIP

Adidas UB19 HYPE BRAND COMM PLAN_HYPEVIP

Adidas tango league proposal EnVIP

Adidas strategy 19_EdelmanVIP

Adidas SS19Q3 ARSENAL RETURN IMC PLANVIP

Adidas SP endorsor transitionVIP

Adidas SBD WIPVIP

Adidas running eventVIP

Adidas Run Base (West Bank) PlanVIP

Adidas RN HYPE ALPHAEDGE 4D Campaign Plan_EDELMANVIP

Adidas Q4 WJ Intergrate Campaign planVIP

Adidas post SBD PlanVIP

Adidas Originals Digital PlanVIP

Adidas Boost Your Run CampaignVIP

Adidas WOMAN‘s RUN执行方案VIP

Reebok Brand Day & Adidas Strategic Cooperation Summit Creative Proposal 170617VIP

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