1 Pa g eModern Minimal PresentationMARTIK
2 Pa g eFrequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require a face that’s highly legible at small sizes. However, if you find yourself with an entirely blank page, with unlimited options, the natural place to start is the largest proportion of text, and that is probably your body copy.When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. I’m of the school of thought that believes that you’re better off mastering a few typefaces.CEO / FOUNDERJOHN BLACKWelcome Message!
3 Pa g eCompany HistoryFrequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might requireWhen selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage.JOHN BINDER
4 Pa g eWE AREMARTIKFrequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guides
5 Pa g eWE AREMARTIKFrequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guides
6 Pa g eFrequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require a face that’s highly legible at small sizes. However, if you find yourself with an entirely blank page, with unlimited options, the natural place to start is the largest proportion of text, and that is probably your body copy.When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. I’m of the school of thought that believes that you’re better off mastering a few typefaces.WE AREMARTIK
7 Pa g eEXAMPLE 1WITH PLACEHOLDERFrequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guides However, if you find yourself with an entirely blank page, with unlimited options, the natural place to start is the largest proportion of text, and...
