Part6 多少资⾦才算太少?太多?1Part6 多少资⾦才算太少?太多?作者Marc Andreessen编辑Rework阅览室整理In this post, I answer these questions:在这篇⽂章中,我回答这些问题:How much funding for a startup is too little?对于初创公司来说,多少资⾦才算太少?How much funding for a startup is too much?对于初创公司来说,多少资⾦才算太多?And how can you know, and what can you do about it?你怎么知道,你能做什么?The first question to ask is, what is the correct, or appropriate, amount of funding for a startup?⾸先要问的问题是,对于初创公司来说,正确或适当的资⾦数额是多少?The answer to that question, in my view, is based my theory that a startupʼs life can be divided into two parts—Before Product/Market Fit, and After Product/Market Fit.在我看来,这个问题的答案是基于我的理论,即初创公司的⽣命可以分为两个部分——产品/市场契合之前和产品/市场契合之后。Before Product/Market Fit, a startup should ideally raise at least enough money to get to Product/Market Fit.在产品/市场契合之前,初创公司最好⾄少筹集⾜够的资⾦来实现产品/市场契合。
Part6 多少资⾦才算太少?太多?2After Product/Market Fit, a startup should ideally raise at least enough money to fully exploit the opportunity in front of it, and then to get to profitability while still fully exploiting that opportunity.在产品/市场契合之后,理想情况下,初创公司应该筹集⾄少⾜够的资⾦来充分利⽤⾯前的机会,然后在充分利⽤该机会的同时实现盈利。I will further argue that the definition of “at least enough moneyˮ in each case should include a substantial amount of extra money beyond your default plan, so that you can withstand bad surprises. In other words, insurance. This is particularly true for startups that have not yet achieved Product/Market Fit, since you have no real idea how long that will take.我将进⼀步指出,在每种情况下,“⾄少⾜够的钱ˮ的定义都应该包括超出默认计划的⼤量额外资⾦,以便您能够承受糟糕的意外。换句话说,就是保险。对于尚未实现产品/市场契合的初创公司来说尤其如此,因为你不知道这需要多⻓时间。These answers all sound obvious, but in my experience, a surprising number of startups go out to raise funding and do not have an underlying theory of how much money they are raising and for precisely what purpose they are raising it.这些答案听起来都很明显,但根据我的经验,数量惊⼈的初创公司出去筹集资⾦,却没有⼀个关于他们筹集多少钱以及筹集资⾦的确切⽬的的基本理论。What if you canʼt raise that much money at once?如果你不能⼀次筹集到那么多钱怎么办?Obviously, many startups find that they cannot raise enough money at one time to accomplish these objectives—but I believe this is still the correct underlying theory for how much money a startup should raise and around which you should orient your thinking.显然,许多初创公司发现他们⽆法⼀次性筹集⾜够的资⾦来实现这些⽬标,但我相信这仍然是关于初创公司应该筹集多少资⾦以及你应该围绕其思考的正确基本理论。
Part6 多少资⾦才算太少?太多?3If you are Before Product/Market Fit and you canʼt raise enough money in one shot to get to Product/Market Fit, then you will need get as far as you can o...