Part7 为什么初创公司最初的商业计划不那么重要1Part7 为什么初创公司最初的商业计划不那么重要作者Marc Andreessen编辑Rework阅览室整理A startupʼs initial business plan doesnʼt matter that much, because it is very hard to determine up front exactly what combination of product and market will result in success.初创公司最初的商业计划并不那么重要，因为很难预先确定产品和市场的具体组合会带来成功。By definition you will be doing something new, in a world that is a very uncertain place. You are simply probably not going to know whether your initial idea will work as a product and a business, or not. And you will probably have to rapidly evolve your plan—possibly every aspect of it—as you go.根据定义，你将在⼀个⾮常不确定的世界中做⼀些新的事情。你可能根本不知道你最初的想法是否会作为产品和业务发挥作⽤。⽽且你可能必须在进⾏过程中快速改进你的计划——可能是它的每个⽅⾯。The military has a saying that expresses the same concept—“No battle plan ever survives contact with the enemy.ˮ In this case, your enemy is the world at large.)（军⽅有句俗话表达了同样的概念——“没有任何作战计划能够在与敌⼈接触后幸存下来。ˮ在这种情况下，你的敌⼈就是整个世界。）It is therefore much more important for a startup to aggressively seek out a big market, and product/market fit within that market, once the startup is up and running, than it is to try to plan out what you are going to do in great detail ahead of time.因此，对于初创公司来说，⼀旦初创公司成⽴并开始运营，积极寻找⼀个⼤市场以及适合该市场的产品/市场⽐尝试规划你将在未来做什么更重要。提前详细说明。
Part7 为什么初创公司最初的商业计划不那么重要2The history of successful startups is quite clear on this topic.关于这个主题，成功初创公司的历史⾮常清楚。Normally I would simply point to Microsoft, which started as a programming tools company before IBM all but forced Bill Gates to go into the operating system business, or Oracle, which was a consultancy for the CIA before Larry Ellison decided to productize the relational database, or Intel, which was a much smaller company focused on the memory chip market until the Japanese onslaught of the mid-80ʼs forced Andy Grove to switch focus to CPUs.通常我会简单地提到微软，它是⼀家编程⼯具公司，在 IBM 之前⼏乎迫使⽐尔·盖茨进⼊操作系统业务，或者是甲⻣⽂，在拉⾥·埃⾥森决定将关系数据库产品化之前，它是中央情报局的⼀家咨询公司，或者英特尔，这是⼀家规模⼩得多的公司，专注于内存芯⽚市场，直到 80 年代中期⽇本的冲击迫使安迪·格罗夫 (Andy Grove) 将重点转向 CPU。However, Iʼve recently been reading Randall Strossʼs marvelous book about Thomas Edison, The Wizard of Menlo Park.然⽽，我最近正在阅读兰德尔·斯特罗斯（Randall Stross）关于托⻢斯·爱迪⽣（Thomas Edison）的精彩著作《⻔洛帕克的巫师》（The Wizard of Menlo Park）。Edisonʼs first commercially viable breakthrough invention was the phonograph—the forerunner to what you kids know as the record player, the turntable, the Walkman, the CD player, and the IPod. Edison went on, of course, to become one of the greatest inventors and innovators of all tim...
