© Kantar 2024 | 1© Kantar 2024MOST VALUABLECHINESE BRANDS2024
© Kantar 2024 | 3WELCOMEMOST VALUABLE CHINESE BR ANDSINTRODUCTION & ANALYSISCATEGORY FOCUSTHOUGHT LEADERSHIPBR AND PERSPECTIVESKANTAR RESOURCES04 – INFOGRAPHIC06 – WELCOME 12 – WHAT IS KANTAR BRANDZ?102 – TOP 100 MOST VALUABLE CHINESE BRANDS106 – NEWCOMERS 108 – TOP RISERS24 – OVERVIEW 28 – KANTAR BRANDZ STOCK PORTFOLIOS 30 – KEY RESULTS35 – MAJOR TRENDS42 – MARKET INTELLIGENCE 46 – TAKEAWAYS116 – CATEGORIES OVERVIEW122 – APPAREL128 – AUTOMOTIVE134 – CONSUMER TECHNOLOGY AND SERVICES PLATFORMS140 – FOOD AND BEVERAGES146 – HOME APPLIANCES152 – IOT ECOSYSTEM158 – PERSONAL CARE164 – RETAIL50 – THE BLUEPRINT FOR BRAND GROWTH PREDISPOSE MORE PEOPLE58 – ANTA’S STRONG ASCENT: LESSONS FROM BUILDING A STRONG GLOBAL BRAND62 – UNDERSTANDING POST-MODERN IDENTITY68 – A BETTER WAY TO CONNECT BE MORE PRESENT76 – HOW TO WIN AT CROSS-BORDER COMMERCE82 – NAVIGATING THROUGH THE PERFECT STORM OF RETAIL DISRUPTION IN CHINA FIND NEW SPACE88 – SUSTAINABLE PULSE: THE SYMPHONY OF BRAND STEWARDSHIP AND CONSUMER RESONANCE94 – CHINESE BRANDS GOING GLOBAL172 – VIVO176 – HAIER182 – TCL186 – IFLYTEK196 – BRAND VALUATION METHODOLOGY204 – REPORTS & PUBLICATIONS208 – ABOUT US / CONTACT US212 – OUR BRAND EXPERTS216 – KANTAR BRANDZ TEAM 361425
© Kantar 2024 | 5TENCENT1MOUTAIALIBABA2DOUYINHUAWEICHINA MOBILEHAIERICBCPING ANPINDUODUOAGRICULTURAL BANK OF CHINAMEITUANNONGFU SPRINGJD3SHEINCHINA CONSTRUCTION BANKCHINA LIFEBANK OF CHINACHINA TELECOMXIAOMIYILISINOPECCHINA MERCHANTS BANKBYDNETEASEWU LIANG YEKUAISHOUCNPCBAIDUSF EXPRESSXIAOHONGSHUNATIONAL CELLAR 1573TOUTIAOVIVOMIDEAMENGNIUAIR CHINAHADAYIFLYTEKCHOW TAI FOOKBANK OF COMMUNICATIONSCHINA SOUTHERN AIRLINESCHINA EASTERN AIRLINESCPICLENOVOCTRIPDIDI CHUXINGZTO EXPRESSXING HUA CUNHAIDILAO1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950ELE.MEHEYTEALUZHOU LAOJIAOLIANTACHINA EVERBRIGHT BANKGREESHUANGHUIIQIYIVANKEGUJING GONG JIUDIANPINGSNOWPOLY REAL ESTATEPICCDJILUCKIN COFFEEKEEASTROC BEVERAGELIANJIAYUNNAN BAIYAOBOSS ZHIPINTAIKANGYANGHEMANGO TVCR LANDTCLBOETONG REN TANGBILIBILITSINGTAOYOUKUGENKI FORESTCHINA CITIC BANKCHINA UNICOMGUO YUANWEDOCTORYONYOUNIOCHINA MINSHENG BANKBANK OF NINGBOYTODARLIEVIP.COMXIMALAYAFLIGGYHAINAN AIRLINESHAVALKUGOUCR SANJIU51525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100THE TOP 100 MOST VALUABLE CHINESE BRANDS 20241 Brand Value of Tencent includes QQ, WeChat, Tencent Music, WeSing, WeChat Pay, WeBank, v.qq.com, and Tencent Cloud. Tencent Brand Value derives from both Media & Entertainment and Business Technology & Services Platforms. 2 Brand Value of Alibaba includes Alibaba Cloud, Ant Financial, Aliexpress, Freshhema, Taobao, and Tmall. 3 Brand Value of JD includes JD Financial. TOTAL VALUE OF THE CHINA TOP 100: $968.5 BILLIONYEAR-ON-YEAR CHANGE: -4%2024 MOST VALUABLE CHINESE BRANDS*Other includes: Personal ...
