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We believe in work that changes consumer behavior.Work that tells a brand’s story across channels and mediums.Work that is an economic multiplier for our client’s brands.

•15,000 employees across 290+ offices in 80 countries•All focused on creating the world’s most compelling commercial content•#1 awarded Creative Agency in the world over last decade

Creators of the world’s most compelling commercial contentOrchestrators of live experiences that give brands their “CNN Moment” Specialists that help brands navigate China’s dynamic digital ecosystemCost-effective content creation and production platformStrategic Partnerships – music production, social/digital media buying

The Things That Matter to Us as an Agency…12

Distilling the Business ProblemValuingIndividualsHumanizingThe Growth ChallengeFinding TruthsThat MoveIndividualsPlanThe WorkWorkThe PlanTHE STRATEGIC PUSH +CREATIVE FOUNDATIONTHE WORKOPTIMIZATIONOPPORTUNITIESCMMSChina Monitor

Social ConnectionsCelebrity EndorsementsChinese MoralityMoney & ValuesProprietary quantitative research program (N=6,000/year)Focus on Post-80s and 90s generation; tier 1 & 2 citiesSocial media tracking program (weekly reports)Focus on uncovering what’s hot and what’s not

Asia-Pacific EffiesWARC Asian Strategy PrizeTangrams (formerly the Asian MarketingEffectiveness & Strategy Awards)James Burke Global AwardsChina Effies

Tmall.com Taobao AlipayAliyunYoukuAlimama WeiboAnd more QQWeChat Tencent Video JD.com DidiAnd more Baidu Search Baidu MapBaidu Yun Nuomi.com Iqiyi Baidu Waimai Baidu-Citic Bank CtripAnd more

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