ADIDAS HARDEN TOUR PR EXECUTION PLAN-Edelman会员免费

PR EXECUTION PLAN2019 / JUNXCAT ROS-HARDEN CHINA TOUR

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夏练国度 · 哈登创造者之夜

可In 2019, adidas ROS aims to provide a platform/network for people to make their lives better through different types of the summer campaigns. Harden’s China visit will be one of spotlights that presents what ROS wants to bring to China people over the summer.

ARTICULATION ROS X Harden’s China Tour Here comes the image about Harden from Chinese fans——A Man with an iconic heavy-bearded who always put the full-gear of energy to play in every game. In life, he can express himself with his natural-born entertainment sense. He is not just a MVP but singer as well as a trendy icon. He is a Creator with difftht!

Different Sides BUT Same Harden in ROS夏练国度之多面哈登

STRATEGIC APPROACHLOCAL ELEMENTS THAT CREATE RESONATION local highlights (BJ, SH, SZ) to create the local resonationTRENDY/LIFESTYLE ANGEL FOCUSdriven with creative content with the focus of different Harden sidesDIGITAL VISUALIZATION with digital visual impact that hook more young generation

MESSAGE HOUSEMESSAGE• 2019 夏练国度现京火箭队得分后卫哈登• MVP 最强竞争者 - 地道京城老生趣味 PK• 想一睹巨星风采，赶紧加入 adiclub.篮坛超巨哈登到京城 - 地道哈登面• 2019 夏练国度成今夏最酷体育潮流盛会；• 运动明星加潮流哈登演绎自我时尚态度；• 标志性的大胡子造型万象城首发哈登潮流点燃万象 - 潮流哈登Amplifier and PlatformEST. IMPRESSION: 36M+ EST.ENGAGEMENT:400K+EST. COST: 540KMASS/LIFSETYLE/SPORT MEDIA夏练国度— 哈登创造者之夜 # 多面哈登哈登首秀比蛮腰魅 - 娱乐哈登面• 2019 夏练国度的哈登处女秀• 哈登粤夜开场， kiss camera 现场气氛飙升• 说着就唱，最强得分王哈登跨界首秀• 1 PR DISTRIBUTION EST. IMPRESSION: 5M /EST. MEDIA VALUE: 500K /EST. COST: 0K• WECHAT*1 PAX• WEIBO*3 PAXEST. IMPRESSION: 1.2MEST. ENGAGEMENT: 100KEST. MEDIA VALUE: 210KEST. COST: 140KEST. IMPRESSION: 19MEST. ENGAGEMENT: 6KEST. MEDIA VALUE: 40KEST. COST: 30K• MEDIA COOPEST. IMPRESSION: 8M+ / EST.ENGAGEMENT:200K+ / EST. MEDIA VALUE: 2M / EST. COST: 200KLIFESTYLE KOL ADIDAS 2019 ROS PROVIDES A PLATFORM FOR PEOPLE TO ENJOY THEIR SUMMER WITH HARDEN’S CHINA TOUR

On June 22nd , gif poster of Harden will be released on adidas’s basketball official account on WEIBO. END PAGE ALSO PRESENTS THE ACTIVITY INFORMATION IN THE 3 CITIESDIFFERENT SIDES BUT SAME HARDENTHE GIF POSTER WILL SHOWCASE HARDEN’S 3 DIFFERENT EXPRESSIONS AND CHARACTERS THAT WILL BE SWITCHED BETWEEN. 登哥 @ JamesHarden 空降 # 夏练国度 # ，2019 哈登创造者之夜火力全开。哈登究竟有几面？北京、广州、深圳三站给你答案！登哥出手，尽在掌控 .Gif Demo

6.216.236.226.24PR ROLLOUTROS – JASME HARDEN GIF POSTER WARM-UPWARM UPBJ RECAPGZ RECAPSZ RECAP““地道哈登““娱乐哈登““潮流哈登球星哈登到皇城，震惊我了！夏练国度哈登专题惊喜不断 · 登台拜将什么？！哈登只说不打球夏练国度哈登专题惊喜不断 · 粉墨登场夏练国度哈登专题惊喜不断 · 登堂入室当时我就震惊了Fans: 29MEngagement:3K吉良先生Fans: 3.2MEngagement:1.5K英国那些事儿Fans: 2.MEngagement:3KReal 皮皮王Fans: 9.5MEngagement:5K好奇博士Fa...