CHILDREN'S PHOTOGRAPHY COMPANY GROWTH STRATEGYGS68890SHILUTONG
ages of 0-14 is 253 million the scale of China's overall photography industry is about 270 billion The industry scale of the children's photography market has exceeded 25 billionThe growth rate of the market sizes is more than 15%
PEST• introduced relevant policies to promote the service industry• the two-child and three-child policy will be lifted• CPI is below the target• Personal income and consumption expenditure grew, but fell short of the target• Overall prices remained generally stable• The per capita disposable income of urban residents has increased• Income diff erences among diff erent regions and consumer groups in China• The absolute number of babies, infants, and children remains large Young children are the focus of young couples• The change of aesthetic concept• Digital management to improve the company management systemThe• development of AI promotes photography technology• popularization of social media promotes the promotion and sharing of online• modeFilm and television industry technology below the market
strength weakness opportunitythreathen1. Team of professional photographers2. Rich industry experience3. Good customer reputation4. High-quality professional equipment1. Market competition is fi erce2. High turnover rate3. Lack of innovation and uniqueness4. Shrinking profi t margins5. User contact information is fragmented1. Domestic economic environment2. Social media marketing3. Increased personalized customization4. Brand sales network5. Geographic expansion6. seeks breakthroughs in the fi eld of refi nement1.Competitors' price reduction strategy2. Equipment replacement cost brought by technological progress3. Diversifi ed customer needs4. Changes in industry policiesTake advantage of the opportunity to retreatGive full play to the advantages of generation management and capital, seize the opportunity of increasing domestic market demandReduce shooting costs and improve shooting effi ciency.Increase innovation and uniqueness, enhance brand marketing power.Through social media platformsdeliver high-quality product quality and personalized product designexpand brand infl uence and expand market sizePay attention to industry policy changes and deal with potential risks in advanceUpdate equipment on time to meet the challenges brought by new technological advancesSWOT
Brand combing and positioningThe generation after 1990s of the new mother Professional and high-endYouth, uniqueness, and sincere true emotion
Children photography dislocation competitionchildhood fantasiesPortraits of mastersfashion trends,fashion trends
Corporate culture and organizational structurePROFITBANDTEAMVision: To create industry benchmark brand industry diversifi ed developmentMission: To be a warm and loving children's photography brandValues: Service fi rst, quality fi rst, integrity, management, innovation
Help implement the annual plan2023 Total customer investment 8897, door rate 38%, transaction rate 40%, complete the total performance of 1973,158The 2024 performance target is 2.7 million, which needs to increase by 700,000, to increase the door rate by 50%, and the transaction rate by 53%Deep excavation of customer capital 1:1 transfer introduction, store volume 48%, turnover rate 48%Performance realizationProcess managementLink indexAnnual target designExecutive levelThe annual plan is laid out in six parts: guest investment rate, invitation rate, transaction rate (channel), data target, team structure, service standard and salary system
O2OThree-dimensional packagingWith good advertising spaceReach users in multiple scenariosIncrease account exposureAll-media channel platform construction
Technological innovationproduct evolutionCo-bradingFamily picture frame family story picture bookphoto album3D printing hand
membership systemProvide additional value Sale promotion Flexible combo chooseLaunch a regular paid planCustomer Feedback programsCommunicate transparentlyGrowth strategies for prepaid models
Small studio three or four tier cityMedium-sized stores in second-tier citiesDirect stores in fi rst-tier cities
1.Suggestion The company is performing well in terms of solvency and liquidity, but it needs to closely monitor changes in assets and liabilities.Operating capacity is relatively stable, but the slightly declining current asset turnover requires attention and may require optimized asset utilization.The profitability was generally stable, but the reduced sales margin required the company to review the sales process and cost structure.
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