全新一代科雷傲上市发布会AllNewKoleos Launch东风雷诺
TimeLine时间进度10月27日-31日10月31日-11月4日11月4日-10日Oct27th-31stOct.31st-Nov.4thNov.4th-10th确认方案视频制作ProjectConfirmedVideoProduction确认KV搭建期KVConfirmedSet Up确认流程设计物料制作RundownConfirmedMaterialProduction演车到达现场Vehicle Arrival流程彩排上市发布会确认第三方资源3rdPartyConfirmedRehearsaEventDay确认来宾信息物料到达现场ParticipantConfirmedVIP接待规划MaterialArrivalVIPHospitality技术彩排VIP彩排经销商VIPRehearsal投放大会设计物料确认DealerDesignbookConfirmedConference11.0411.0511.0611.0711.0811.0911.1011.11
Eventinformation项目名称:全新一代科雷傲上市发布会来宾:VIP:10人媒体:470人Event Name: All New Koleos Launch经销商:250人内部员工:50人时间:2017年11月10日Time:November.10th.2017Guest:VIP:10Pax地点:深圳欢乐海岸水秀剧场Media:470PaxDealers:250PaxLocation:ShenZhenXiuTheaterStaff:50Pax
Brand|Understanding概念推导conceptdeveloomentx品牌承诺精彩一生Brand PromiseEnriched Life品牌口号激情生活无处不在BrandSloganPassion forlife品牌个性生机勃勃以人为本勇领变革BrandPersonalityVibrant/Connected to people/ Forward looking情感利益更有品质，丰富多彩,轻松便捷的生活EmotionalBenefitMore quality, more enriched, easier life功能利益悦心设计卓越创新便捷体验Functional BenefitEngage the senses / Ingenious innovation/ Easy experience东风雷诺
Product|Understanding概念推导conceptdevelopment>全新[魅力]中级SUVAllNewCharismaticSUV个性魅力创新科技充满自豪Unique Charisma, Innovative Technology, Extremely PridefulStatutorySuper-ComfortableSpaceInnovativeHuman-Centric&RefinedDesignTechnology大气精致设计超大舒享空间创新人性科技同级领先的人机交互系统科技卓越的舒适空间体验ADAS智能驾驶辅助系统雷诺全新家族设计头等舱级的尊崇礼遇人性关怀科技舒阔空间与精良品质超高主、被动安全水平欧系驾控体验
Taraet customers undesaning概念推导conceptdevelopment>公司管理层已婚有孩Married withkidsCompanyManagement个体经营者Business'owner他们是家庭幸福，事业稳定，收入良好，对生活有追求的Happy family with stable career and income, who have passion and target for life感性主义者The Perceptual
Concept development概念推导conceptdevelopment>全新[魅力]中级SUVAllNewCharismaticSUV产品PRODUCT消费者CUSTOMER车格魅力Statutory&Refined DesignEnjoy life人格魅力大气精致设计热爱生活Super-ComfortableSpaceFeel innerpeace超大舒享空间感知内心Innovative Human-CentricExplore the futureTechnology探索未来创新人性科技理性打造感性生活EXCELLENTQUALITYEMOTIONALLIFE
Concept development活动主题event theme>理性打造感性生活EXCELLENTQUALITYEMOTIONALLIFE全新一代科雷傲尽享傲人魅力All New Koleos, Charisma AboveAnyOther
Message house全新「魅力|中级SＵVAll New CharismaticSUV全新一代科雷傲尽享做人魅力Al New Koleos, Charisma Above Any Other品牌基因产品特点大气精致设计魅力启程雷诺品牌历史超大舒享空间BRANDDNAPRODUCTUSPMingletime创新人性科技品牌魅力Brand产品魅力Product市场魅力Marketing暖场warm up出车时刻Launchmoment科雷傲全系亮相倒计时countdown产品进解ProductinformationAllmodels appearance魅力登场开场视频openingvideoKOL对话KOLtalk show公布价格Launch time领导致辞VIP speechPrice announcement领导合影groupphoto外在.气质形象Product Image内在-功能价值Product Function全新一代科雷傲尽享傲人魅力All New Koleos, Charisma Above Any Other
Event tonality独特Unique高端Premium艺术Art科技Technology
Event highlight多媒体实景水域舞...
