Mercedes-BenzSOV JourneyMercedes-Benz
Background二人G-ClassRockEditionThe successful SUV journey campaign in 2016 enhanced the overall SUV product awarenessand'sharpenedtheimageofMBSUVfamilyIn 201/ GLAFL havebeenilaunched In June ALL new GLS 320 have beenlaunched inOctober In 2018 G-Class FL will be launched in Auaust. GLC FL will be launched in NovemberIn 2018 the sales target will be 71,000 units of GLASUV. 104.600 units of GLCSUV.13.540units of GLC Coupe, 31,280 units of GLE SUV, 6,000 units of GLE Coupe, 13,710 units ofGLSSUV, 2,700 units of G-Class. There will be an ambitious sales growth antedatedin 2018with10%growth.
ObjectEnhance the clear positioning and keep sharpening the image of MB SUV family aswell asstrengthen the recognition of SUV lineupKeeppromoting the key USPs of whole family, further enhance awareness of eachmodel inclwill launched new G-Class and the pressure mode GLE Coupe & GLSProvide strong retall support and generate more leads for SUV family, espedalally for volumemodels as GLE SUV andGLC SUV,Deeply enhance interactive experience with target auudience both in products and brandMercedes-Benz
Basic Info.Time:Sep.2018Partiolpants: Total 118 pax, 48 guest, 4 region colleague 30 media invited by PR; 20 mediamedia boss &KOLs 16 internal staff include MB managementTour schedule 7 days trip, 5 days diving tour indal. welcome dinner, on-road & off-road drivinglifestyle programs, Gala dinner at destination city, SUV family presentingFleet SUV cars: 63 units fleet SUV in totalMercedes-Benz
INDEXBackgroundObjectiveConceptRoute RecommendationFinale Gala Night
WEHADDRIVENCROSS走过星辰大海走过巍巍高地走过大漠荒原走过茫茫草原走过文明发源
WEWILLAll New G-Class Launch全新G-Class盛大上市个全新时代的到来Go Beyond 5Years天地即征途5周个全新的里程碑
WENEED条曲折而坚定的道路在这条道路上我们敢为英雄,怀揣勇气天生无畏全领域,尽纵横放怀天地凌越巅峰心之所问,持之以恒
2018一条走向内心的路一条回归的路回到最初的坚持与故事开始的地方以绝尘之姿揽绝色之景享绝妙之美探绝径之地寻绝迹之踪
G&BeyondY征途EFE2018天地即征途
INDEXBackgroundObjectiveConceptRoute RecommendationFinale Gala Night
DateRouteDistanceTime西宁Day 0成都0kmDay 1成都-黑虎羌寨-茂县176kmm3hours合作Day 2茂县-松潘-川主寺154 km3hours若尔盖142km3hoursJay川主寺-若尔盖若尔盖-合作(甘南自242 kmDay3hours治州)月主寺Day 5合作-尖扎-西宁293 km3.5hours茂县Day 6西宁0 km成都全程:1007公里Mercedes-Benz,
Day 4若尔盖-合作Day5合作-西宁丹霞地貌山间丘陵壁苍原合作若尔盖草原Day 2茂县-川主寺高原碧海曲折高速若尔盖竞速山道非铺装路面茂县马尔康市极致越野路况成都
西宁Day5合作-西宁洛多杰智合寺富夏圆族自治州合作若尔盖草原茂县-川主寺天边云端野奢酒店若尔盖Day1成都-茂县茂县马尔康市成都
Day1成都-黑虎羌塞-茂具绝迹寻踪:依山居止累石为室深藏群山云羌族部落黑虎羌寨从远古保留至今最为完整的羌族原始部落岷江河谷群山之中,独特的建筑,浓郁的羌族民俗Mercedes-Benz
Day1成都-黑虎羌塞-茂具绝迹寻踪:羌族舞蹈欢迎仪式:羊皮鼓舞非物质文化遗产
Day1成都-黑虎羌寨-茂县绝迹寻踪:羌族四绝体验互动:羌笛,羌绣,羌银,羌碉野生沙棘汁采摘,制作互动体验:寨内越野寻物绝迹-绝技,羌笛制作演奏羌笛制作,演奏非物质传承人何王全绝迹-绝技,羌碉溜索体验Mercedes-Benz
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