Sam'sClub BrandGuidelinesUpdatedSept.2019
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sam'sclub>Expect SomethingSpeciaOur visual identity has been refreshed to sup port our brand promise to turn the everyday into something specialA visualidentityisn'tjustalogo.Itinvolvesacombinationofelements-colors.fonts.imagervanderaohics-working togethersynergistically. How we use our visualidentity system is an important part ofhow we communicatetheSam'sClubbrand.Our brand becomes more powerful when we maintain a consistent visual style throughout our communications. Bytakingthetimetolearnhowtoputourelements together correctlv.vou'lhelp reinforce our brandidentitv andmakeitmorememorable.For questions about these guidelines and how to use them or to have the Brand Team review yourdesigncommunications. please email brandguid eteam(@samsclub. com.
sam'sclub>VisualElements|IntroOur toolkitOur brand elementshave beendeslgped torehnforce the character ofourbrand and toadapt flexibly to ourdifferentcommunlcationpeces.Iyusingthedfferentsam's clulbelements hnour tolktoughtfull, wecan,create a modern and conslstent brandexpressionforSam'sClub, and createGibsonSemiBoldHeadlinesGibsonSemiBoldSubheads
sam'sclub(>OurlogoLagoComponentsOurSam'sClublogo hasbeenrefreshed tosupportourClub logols the core of our wisual ldenty It apears onallofour communlcations. and sthe most conclsesam's clubComponentsThe Sam'sClub logols comprised of twocomponents;thesvmbal(dlamond) and our customlogotype.Thes,twoelementsshare a dstinctrelationship thatshouldnever be altered or modif led In any way.LogotypeSymbolColorOur refreshed logoleads wilth our primary brand colorPMS2384.Itcanalsobeknockedout of acoloror0000096M50Y14K1
sam'sclub>VisualElements|LogoLogo variationsVerticallogeAddtonalogolodk-upshave beencrentedforlayouts or communlcation pleces that require avertcalfomat Thevertha andstakedlogos totherightare fhal apovedlbgosand may notbealteredIn any way.sam's clubStackedlogosam'sclub
VisualElements|Logosam'sclub(>Clear space and minimum size,ClearSpaceIt s Important to malintaln a mlnimum amounof space between the logo and othertext andgraphistoensuethelogo'svsblly andsam's clubImpact.Give the logo some room to breathe,MinimumSizeThe logomustalwaysberepresentedin asam's clubclear, visible and legible way. Do notx-heightofthewordinlogoreproduce the logosmaler than ourmihmumsam's club3/4”1/8”
VisualElements|Logosam'sclubLogo use violationsThe Sam's Club logohas been refreshed with carefulSam5Samsconsideratlon.Moving,forwardonlythe refreshedSam'sCublopo.DisconthueanyusedfpevousSansClublbgoshomnonthspagearthatest Inprelousguidelines.SamsClubSamsSansCLUFSamsClub
VisualElements|Logosam's club<Logo use violationssam's clubsam'sclubDonot recreate thenewlogoartworkin anyway, as thisd lutes the Integrity of the brandAlwaysrequest/usetheoficallgpatwork.clubsam's.cluosam's(sam's clubsam's clubsam'sctub1-lub>ams
sam'sclub>VisualElements|LogoSymbolThe symbol has been refreshed with careful consideration.Do not use old artwork or recreatethe symbol in any way,Thesymbal may be used as ast and...
