PreliminaryMACINTOSHBUSINESSPLAN12 July1981XeroxDoNotCOPY
MACINTOSHPRELIMINARYPLANApple ProductOverviewMacintoshMarkets& SoftwareRankingMacintosh Organization,Staffing&BudgetOpen Issues
Product Hardware ComparisonsProductLinesAppleAppleMacLisaIntroduced1977/781980/8119821982Retail Price$2500$4500$1500$5000+Weight15 to 30Ibs26to 40Ibs15 to181bs45+IbsMicroprocessor650265026800068000Vemory size32 to 64k128to 256k64to128 k256 to1000kDisplayExternalExternalBuilt-in 9"Built-in12'ChromaColor&BWColor&BWBW onlyBW onlyResolution280x192560x192384x256720x360Graphics memory8kbytes16k bytes12kbytes32kbytesKeyboardBuilt-inBuilt-inDetachedDetachedNumeric PadNoYesNoYesPointing Device2arrows4arrowsMouseMouseQointearal Disks0Add-on Disks2to41to3Capacity/Disk143 k bytes143 kbytes143kbytes850kbytes023Q4子Slots25-232 ports>ther portsGame 1/0SilentypenoneParallelsound1bit6bit a/d5 bitDelta-modClock%oYes(?)YesYes
Screen Size ComparisonsAppleApple280x192560x1928kbytes16kbytesMacintosh384x256,12kbytesLisa720x36032kbytesDik Compatability Between Producte,143kBytes850kBytes143kBytes16 sector16 sector16 sectorApplellLisaCardplugs into LisaslotandAppleIlDoublemint143k byte disk drive. Lisa canMacintoshthen read & write Macintosh,VLCVLC,AppleI1&Applelldiskette,
192256192360384720LISAMACAllAlll720X360384X256280X192560X19232Kbytes12Kbytes8Kbytes16Kbytes
Clustering of Retail System Prices,$5000IBM Displaywriter, LISA, WangwriterApple l, Cromemco. North StarBand4$3000HP-85,IBM"chess",Xerox820ApplelI, Atari 800, CBM3020, TRS3Band3Fujitu, NEC 8001, Sharp, O,i, c..Osborne1$1500MacintoshBand2VLC$500VIC, TRS Color, Hand Helds..bandNotes:Observe thateveryone is introducing products in Band 3 (Apple l's band,Also. the unper end of Band 4is really $10-12,000 oday, but lexpectittofall to the $5000 levelin 82 lexpectLISA. IBM Displaywriter, Wangwriteretc. to lower their prices to just under the $5000 wireIcurrently know of no prodlucts being developed by competition for Band 2(unfortunately this doesn't mean there arn'tany!). One would expect seriousbusiness customers will ove up to Band 4 and the jol of Macintosh andVLCis to migrate the remaining Band 3 customers down to Band 2, leavingBand 3 manufacturers aut in the cold!
JARYPLANAppleProductOverviewMacintoshMarkets& Software RankingMacintosh Oraanization,Staffing&BudgetOpenIssues
TheAdvantageof a Product Lineis thatEach Individual ProductDoes not have toDo Everything.(and todau is the first dau of the rest of your bif.
PRODUCT吧中LINE中Yearofintroduction19777781980/8119821982current retal price$2000 to$2500$4500$1000to$1500$6000to$7000weight15-30lbs26-40Ibs15-18Ibs45+IbsMicroprocessor6502（1MHz)6502(2MHz)68000(8MHZ)68000(6MHz)memory size32to64Kbytes128to256Kbytes|64to 128Kbytes256to1,000KbytesDisplayCRTExternalExternal(look-alike)Bult-in, 9"Built-in,12’cromacolor orB&Wcolor orB&WB&WB&Wgraphics resolution|280X192560X192384X256720X360graphics memory8Kbytes16Kbytes12Kbytes32KbytesKeyboardBuilt-inBuilt-inDetachedDetachednumeric pad3yesnoyespointing device2 cursor arrows4 cursor arrowsmousemouseSlotsbuilt-in VOgameVO1RS232,silentype|2RS2322RS232,Paral...
