AazoyaOverviewor ChinesePetFood Market1n2028December2023
Overview of Chinese Pet Food Market in 2023China's pet economy had surged post-pandemic, fueled by theIifestvle shift caused by increased time spent at home. Primarlyled by Chinesemillennials and Gen-Z, who are products of theOne-ChildPolicyera,thetrendreflectsapreferencefor*furbabies"over traditional parenthood.According toAnalysys, a tech and market analysis agency, theChinesepet market willhit 392.7 billion yuan ($55 billion) in2023, withpet foodclaiming over60% of this share.Thecontinuousrise in pethouseholds and penetrationratesindicates substantialgrowth potentialforChinesepetfoodeconomy. Delve into thisreport for in-depth insights and trendsin theChinesepetfoodmarket.
Growth of Demand Driven by Increasing Pet AdoptionsChangesInTheNumberOfPenetration RateOfHouscholdsYoY ofSpending on PetsPerHousehold CatsAnd Dogs(unit:1m)CapitaEU:46%2019202020212022202020212022201920202021202220.2020212022UnderthecontinuedprocessofIn2021,duntotheCOVID-19The penetrationrateofhouseholisWith the increae inthe numbaerofpeturbanizationinChina,the numbaroflockdown, Chinese families had moreout keepingadopted cats& dogs is increasing. Morane, which changedto the USAandEU.However,Chinayaingpeopleraisa patsasifthey aretheir livinghnasgreat,potentialin this industryovingqualitytheir'children' for comoanionshio. Thissincethepopularityofpetadoption ispandingonpetsperdrivesthenumberofpetadoptionsandof households withpets was estimatedficantly frommulti-pat households.to reach 105 million.IAzoyaIntemationalLtd.ource.JD.com x Pe thadoop,2022 White Paper ofChina's Pet Industr
Short Video Platforms Fuel Growth in PetMarketfoodbutdoesnotcontain"'snacks"such as cans orpadked food that are not necessany for dailyconsumption2021-2023 Douvin Pet Category Sales Trends(Measured by Sales Popularity,Thisyear'sQueen'sDaysalesDringDauble11in2022,patproducton Douyin is nearlynt to last year's DoubleOnDoubleElevenin2021,the paet70 thousandlivestreaminghostscategory on Douyin expe39estfestivalof theyoarfirstboom,withthe alesofcatstaplebanstinga year-oryeargrowth rateof64.5%2021/102621/11622/102622/112623/03Azoya IntemationalLtd.Source Gugi& Feigu, nights into socia meda marke fing trendsof the pest economy n2023
Imported Pet Food Surges with U.S. Brands LeadTotalNumberofNewSKUApprovals byMOAsince2015YoYofPetFoodSub-Categoriesand theirTopBrandsonTmallon2022 Single'sDayOtherregionsAU&NZENEAFreezsmall-tomidFunctionalWetdriedsizeddogfaodfoodUSA1,900SKUs20252000GMV110%40%60%30%1500Topperformingimportedbrands1000S00VitalEssentiasAcanaTiwiPeak1219K9NaturalTaste ofthewildK)NaturalStella&Chewy'sFrommFancyFeastMOA the Ministry ofAgriculture andRural AffairsofChina+MOA cortificationshasbeon growingsignificantly since2016These well parformed brands are mainly from U.S., Canada, New Zoaland andFrance:VitalEssential, BlueBuftal, Taste of wild, Stella &Chewy's,FrommChin'spat fodmarkat experincnd apartioalar'opening up'to imports in.2016becauseoftheasingofimportrogulationsandthe energedfcrasborderfrFancy Feast(U.S),Acana (CA),ZiwiPeak,KPNa...
