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JANUARY2026WATTPETFOODINDUSTRYwww.PetfoadIndustry.comHil'sPer Nutrition:Transforming petstlives through scienceP.12TOＰ3TRENDS IN2026:PETOWNERS CONTINUETODRIVEFOCUSTHE 2026PETEＣＯＮＯＭICＣＯNUNDRUＭ:BAＬANCINGＰＲＥＭＩＵＭＺＡＴＩＯＮ．ＶＡＬＵＥ
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Digita version available a w. Petoodladushry diaia.conJANUARY2026CONTENTS>VOLUME 68NUMBER ICOVER12 Hills Pet Nutrition: Transformingpets'livesthroughscience,With its long and wel-known history of sience-led, veterinarian-backed nutrition,Hills continues to moveinto the futurewith the latest research and a love for pets and their peopleLINDSAYBEATONPETFOO28FEATURES16 Top3 trends in 2026: pet ownerscontinue to drive tocusLINDSAYBEATON22 The 2026 pet economic conundrum;Balancing premiumization, valueLINDSAYBEATON28 Branded pet food holds groundagainst private label in EuropeVLADISLAVVOROTNIKOVANALYSIS4 Let's start the new year...
