InTUITSMBMediaLabs2025Small BusinessAdvertisina Trends ReportBy Intuit SMB MediaLabs
INTUIT2025Small BusinessAdvertisina Trends ReportSMBMediaLabsSmall businesseshave abigger appetiteforadvertising than you might expect-and biggerbudaets. too.Asthis report reveals, smal businesses couldcollectivelyspendasmuchas$640billion on advertisinain 2025 andsome industries have up to four times the spending power of others.Businesssize, age, and technoloaycan allinfluence thechoicessmallbusinesses make about how and where they advertise their businessThe2025Small BusinessAdvertisina Trends Reportis based on in-depthanalysis of 1,006 marketing leaders and business owners' responsesto a 27-question survey commissioned by Intuit SMB MediaLabs inMarch 2025.1 Discover where small business advertising dollars will bespent this year, who willspend the most, and if advertisers feel confidentabout their return on investment (ROI)AuthorsDaveRaggioSagarGanapaneniDavidOcampoSimonWorsfoldVicePresident,DataScientistDataScientist,HeadofDataIntuit SMBMediaLabsIntuitSMBMediaLabsIntuit SMBMediaLabsCommunications,Intuit QuickBooksSeetheSample andMethodoloaysectionon page 16fordetailnTUItSMBMedaLabs2025SmallBusinessAdverisingTrendsReport
INTUIT2025SmallBusinessAdvertisinaTrendsReportSMB MediaLabsTable of ContentsSection1Strategy|Page5Who are the advertisinq decision-makers at small businesses?Section2BudgetslPaae7How much do small businessesspend on advertisina?Section3 Priorities|Page9Whichadvertisina channels do small businesses use most?Section4ROIlPaae11How istechnologyhelpingsmallbusinesses trackspendina andimpact?Section5 Industry trends|Page13Do budgets and priorities vary for different industries?.Section6Firmoaraphic trendsPaae15Doesbusinesssizeorage affectadvertising priorities?Section 7 Sample and methodologylPage16Demoaraphics data sources, and calculations20255malBusnessAdhertsingfendsReport3
INTUIT2025Small BusinessAdvertising Trends ReportSMB MediaLabsKey Findings96% of small businesses will advertise this year.Top3 industrieswiththe largestadvertising$78,000 is the average estimated advertisingbudgets:budaetforasmall business this yean92%ofsmall businesses willmaintain orincreasetheiradvertisina spendina this veanInformationindustry?08%ofsmall business advertisers areconfidentthey can reach their target audiencesEducation industry395% of small business advertisers are confidentthevcan measure their return on InvestmentSocial mediais the most effective advertisingFinance&insuranceindustrychannel, according to small businesses,Whatisa"small"business?TheU.S.SmallBusiness Administrationgenerally defines asmall businessas having fewer than 500 employees. This report focuses on businesseswith up to 100 employees. See the Sample and Methodology section onpaqe 16for more details about the demographics of the respondentsand the firmographics of their businessesThe Infomator industy iodudesmedia organibations oftwae companies, and publahers,ince industy indudes banks, ortgage endin, nvestment fra, a helthinsuance.Seethe NMAXCS as...
