AlrAmmanihcubBrandidentityguidelinesLaunchingthenewidentityAirAmman|Sep,2019
AirAmmanAirAmman|Brand identitygudelinesWelcomeAirAmmanis an imaainaru proiect for a Jordanian budget airline based out ofAmman, and there's no actual company under this name or this brandingWhile workina on this proiect. I followed the alobal standards, and I am in tohelp anu companu to achieve sucha superb visualidentituAirAmyan01
AirAmman.AirAmman|Brandidentitu auidelines0.0TableofContents0.3Stationery01 Welcome20 BusinessCard02 Table ofContents21 Letterhead22 Envelope0.1Sianature04 Previous Edition0.4 The Fleet05Competitors24 Aircraft06 LogoVariations25OurFleet07ClearSpace andLogoSizing26Aircraft Design10 ColorPalette27AircraftOverview11 WordmarkUeses0.5Applications12 Backgrouds Uses29 BoardingPass13 IncorrectWordmarkUses,30 Flaq14 SupportingElements31UI/UX15 Photography32 Vehicles0.2Typography17 PrimaryEnglish Font18 PrimaryArabicFont02
ArAmman|Brandidentityguidelines,0.1Signature
AirAmman.AirAmman| BrandidentityguidelinesPreviousEditionyloc ulhulaculubAirAmmanAirAmman.201420162018201904
AirAmman.AirAmman| Brand identityguidelinesCompetitorsaibgllbahuOlncOlubAIrAmman.Flynaswataniya airwayswuulubAirArabiaJualalub1.comulublludl:flvadealsama05
AirAmmanAirAmman| BrandidentityguidelinesLogoVariationsAirAmmanulculnbEnglish WordmarkArabic WordmarkPirmaryLogo'ulacuJubAirAmmanEnglish/Arabic"SecondaryLogol06
AirAmman.AirAmman| BrandidentityguidelinesClearSpace and LogoSizingEnqlish WordmarkAlrAmmanAirAmman.The AirAmman wordmark should always beDigital:72px widthsurrounded by a minimum area of space. AmarginPrint:1inchwidthof clear space equivalent to the height of the 'n isdrawn around the logo to create the invisibleboundary of the area of isolation.07
AirAmmanArAmman|Brand identityguidelinesClearSpaceandLogoSizindArabic WordmarkulaculubOlAcububDigital:72px widthPrint:1inch width08
AirAmman.AirAmman| BrandidentityguidelinesClearSpaceand LogoSizingEnglish/ArabiculacubgbAirAmman.AirAmmanDigital:72px widthPrint:1inch width09
AirAmman.AirAmman| BrandidentityguidelinesColorPaletteColoris a powerfu. means of identication.Consistent use of our primary colors willhelp.CMYKRGBPrimaryColor build visibilitu and recotanition for the AirAmmanC0%R93.73%brand and willset us apart from ourcompetitorsParadisepinkM75.73%G22.75%OurArAman Paradsepnksthe conc element,of our color palette.#e3a5FY60.25%B37.25%Other colors consist ofMidhight Blue color butB627%should be used sparingly.80%Secondary ColorCMYKRGBC73.91%9.41%RGB27Midnight Blue44.57%20%#18335c10%0%36.08%B3.92%Neutral colorCMYKRGBRGBC225%68.24%Silverchalice1.69%68.63%M#aeafb210%0%69.8%30.2%10
AirAmman.AirAmman|Brand identitygudelinesWordmarkUsesAirAmman.AirAmmanWheneverossibletheAirAmman wordmarkshould be setinourWhenusingAirAmmanourcolrosoranuotherdarkerbackaroundscolors on white orlightbackoroundsuse a whitewordmark.The AirAmman wordmarkis fixed artwork It may not be altered or recreated in any wayThe wordmarkisthe primaryelement of our company identity Becauselispelsout thename of our companu, we use itin situations that require the brand...
