TMBrand guidelines 2018TMThese guidelines are a work in progress. Expedia Group brand guidelines. All rights reserved.GuidelinesThese brand guidelines are designed to provide relevant, practical insights into how the Expedia Group brand purpose and strategy can be visually articulated. This guide should provide the tools you need to communicate to your team, your partners, and most importantly, our customers. These guidelines apply to all Expedia Group communications, including, but not limited to merchandise, digital, advertising, promotions and other official company materials, without exception. These guidelines will evolve as the organization evolves. Second tier teams and tools that currently feature Expedia in nameThese guidelines are a work in progress. Page 2TExpedia Group brand guidelines. All rights reserved.Guidelines Table of ContentsPage 3Logo and Brand name Page 4 LogoLogo Page 5Icon Page 6Wordmark Page 7TM and ® guidelines Page 8Logos Clear Space Page 9Logo - incorrect usage Page 10Icon - incorrect usage Page 11Wordmark - incorrect usage Page 12B2B logos Page 13Internal logos Page 12Top level internal EG teams & tools Page 14Second tier teams and tools that Page 15 currently feature Expedia in name Logos with ‘Group‘ in name Page 16EG-wide brands using BEX Brands Page 17EG brands Page 18Logo lockups Page 19Colors Page 20-21Typography Page 22-24 Page 4Logo and brand nameThere are 3 versions of the new Expedia Group logo:Logo (‘e’ and wordmark together)The Expedia Group icon (‘e’) The Expedia Group wordmarkUsage:When the Expedia Group logo is scaled down, the legibility of the wordmark decreases. For that reason, the logo should be used at sizes above 48px (0.67 inches) in height. If the logo needs to be smaller than 48px, use the logo icon by itself only.Expedia Group brand guidelines. All rights reserved.WordmarkIconTMLogoTMTMThese guidelines are a work in progress. Expedia Group brand guidelines. All rights reserved.LogoThe logo shown here is the combination of the icon and wordmark. The scale ratio places a larger icon stacked on the wordmark. In cases where you have a square area, use the logo with the bigger ‘e’ and for smaller horizontal layouts use the smaller ‘e’ logo. When the Expedia Group logo is scaled at smaller sizes, the legibility of the wordmark decreases. For that reason, the logo should be used at sizes above 48px (0.67 inches) in height. If the logo needs to be used smaller than 48px, use the icon. NEVER use the logo in blue or black on a white background.Page 5Expedia Group brand guidelines. All rights reserved.TMTMTMTM4Horizontal logo usage (Web banners etc.)Minimum sizes:TMTMTMTMLogo on blackLogo on greyTMTM65 pxMinimum print height: 65 pxTMTMMinimum width for web: 150 pxTMTM7.5These guidelines are a work in progress. Expedia Group brand guidelines. All rights reserved.Logo - IconThe Expedia...
