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F1-Master-品牌指南2018会员免费

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Version 1 December 2017Formula 1® Brand Guidelines2We’ve produced these guidelines to illustrate “A New Era”. They do not provide permission or a licence to use trade marks owned by Formula 1. You need a specific licence or written permission from us to use our trade marks. And you must use them in accordance with specific guidelines. We’ll issue those guidelines soon.Formula 1 Brand GuidelinesIntroductionThis is the new Formula 1®.Formula 1 as it should be. Coming at you full-tilt, packed with grit, speed, breathless drama and glamorous fun.These guidelines aim to inspire your creativity — not limit it. We want to unleash F1®. These pages give you the tools to do it.Go!3Formula 1 Brand GuidelinesContent3OURSTORY 6Marketing strategy 7Our mission 8Our personality 12Design behaviours 13Unleash a voice of oil and blood 14VISUAL IDENTITY 16The heart of the brand 17F1 logo 18F1 LogoSuite 19Colour 20Brand colours 21Typography 22Typography - Formula 1 typeface 23F1 LOGO 24F1 logo Sizes 25STANDARD LOGO 26Standard F1 logo 27Standard F1 logo - Clear space 28Standard F1 logo - Orientation 29Standard logo - Example applications 30Standard logo - Misuse 31 DISPLAY LOGO 32Display F1 logo 33Display F1 logo - Clear space 34Display F1 logo - Orientation 35Display F1 logo - Example applications 36Display F1 logo - Misuse 37MICRO LOGO 38Micro F1 logo - Clear space 39Micro F1 logo - Example applications 40Micro F1 logo - Misuse 41LOGO COLOUR 42LOGO LOCK-UPS 44F1 logo lock-ups - Overview 45F1 FORMULA 1 LOGO 46F1 Formula 1 logo - Configurations 48F1 Formula 1 logo - Clear space 49F1 Formula 1 logo - Colour 50F1 Formula 1 logo - Example applications 51F1 Formula 1 logo - Misuse 52F1 - CHAMPIONSHIP LOGO 53F1 Championship logo - 54F1 Championship logo - Configurations 55 F1 Championship logo - Standard 56F1 Championship logo - Colour 57F1 Championship logo - Example applications 58COLOUR 59Primary colours 60Primary colours - Proportional usage 61Primary colours - Example 62TYPOGRAPHY 63FORMULA 1 - TYPEFACE 64Formula 1 typeface - Overview 66F1 Wide 67F1 Black 68F1 Bold 69F1 Regular 70Titillium 71HOW TO USE TYPE 72Combining our fonts 74Combining our fonts - Examples 75Typography details - Use of caps 77Typography details - Sentence case 80Typography details - Tracking and kerning 82Typography details - Leading 84Leading - Display headlines: F1 Black 854Formula 1 Brand GuidelinesContent continued4 Leading - Display headlines: F1 Wide 86Leading - Display headlines: F1 Bold 87Type alignment 88Baseline grid - Suggested pt sizes 90Leading - Display body: F1 Bold and F1 Regular 91Line length - Body copy 92Typography colour 93Typography colour - Tints 95Typography colour - Misuse 96Typography - Misuse 97SPECIAL CHARACTERS 98Ligatures 99Ligatures - F1 Regular 100Ligatures - F1 Bold 101Ligatures - F1 Black 102Ligatures - F1 Wide 103Alternate characters 104Altern...

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F1-Master-品牌指南2018

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