NATIONAL GEOGRAPHIC BRAND GUIDEOUR BRAND1S T Y L E G U I D E3 8 ° 5 4' 19. 2 " N7 7 ° 02 ' 16.8 " W7 7 ° 02 ' 16.8 " WSTYLEGUIDE3 8 ° 5 4' 19. 2 " NNATIONAL GEOGRAPHIC BRAND GUIDE2T A B L E O F C O N T E N T SO U R B R A N DOUR MISSION FURTHERCONTENT-FORWARD040609B R A N D B E H A V I O RINDEX METRICS USAGEMAPPING FRAMEFORWARD Z-DEPTH11 15 1822 26 27 30 36LOGOCOLOR IMAGE LIVING PORTRAITS IMAGE SELECTIONTYPEFACE LIGHT BACKGROUNDS COLOR CORRECTIONSHOW LOGOS ON-AIR COMPATIBLE LOGOS ON-AIR NAVIGATION PRINT SOCIALB R A N D I N G R E D I E N T S42434445GUIDELINESIMAGE PRIORITY MESSAGE PRIORITYBRAND PRIORITYB R A N D V O L U M E47484944 5758 61 TOOLKIT OVERVIEWEVENTS OPENLOWER THIRDENDPAGE FOOTAGE FULLSCREEN SHOW LOGO TITLE WIREFRAME LONG TITLE WIREFRAMECLOSETRANSITIONS LETTERBOX FILTERS HOLD STATES / TITLE CARDSTITLE CARDS METRIC / TITLE ACCOMMODATING LONG COPY 2 LINE WITH METRICSO N - A I R : P R O M O66 7480BUMPERS IN OUT NEXT LINEUP MULTI USE COUNTDOWNCONTINUITY / POP-UP BUGS SNIPES ELEVATOR MISCELLANEOUS ADVERTISINGO N - A I R : N A V I G A T I O N8286 BRAND ANIMATIONS OPTICALSO N - A I R : I D E N T S888994959697OVERVIEWKEY ART BRAND VOLUME VERTICAL HORIZONTAL OTHER EXAMPLESSTATIONERY OVERVIEWBUSINESS CARDSLETTER & ENVELOPEMAIL SIGNATUREP R I N T99 100 101 103 105107108109110BRAND VOLUMEHEADERS FACEBOOK TWITTERYOUTUBEPOSTS BANNERSPRESENTATION SLIDESWEBSITES O C I A L / D I G I T A L24 5 ,0 0 0 M240,000 M23 5 ,0 00 MO U R B R A N DNATIONAL GEOGRAPHIC BRAND GUIDEOUR BRAND4O U R M I S S I O NAt the most fundamental level, science is the search to build an ever-clearer picture of the world around us. The scientific community is unique in this shared purpose, this relentless pursuit of the truth. It’s the largest group effort in human history and we’re a part of it. We pick up where others leave off, we build on, extrapolate, revise and sometimes even disprove the work of our peers and predecessors. Phenomena are observed, data is recorded, theories are posited, tested, demolished and revised generation after generation. The National Geographic Society was founded with the simple purpose to “increase and diffuse geographic knowledge.” As National Geographic Channel, we carry that mantle forward. We can harness the power of science, exploration and storytelling to inspire, illuminate and change the world through entertainment.“Our brand of entertainment is rooted in reality, not limited by it.” – NGC POSITIONING 2.0 W E S EEK , W E E X P LO R E , W E TA K E R I S K S N OT J U S T FO R T H E S A K E O F A DV EN T U R E , B U T FO R T H E H I G H E R P U R P O S E O F U N D E R S TA N D I N G .O U R M I S S I O NNATIONAL GEOGRAPHIC BRAND GUIDEOUR BRAND5I F I H AV E S E E N F U R T H E R I T I S B Y S TA N D I N ...
