OPPO品牌视觉识别系统2019会员免费

01介绍Introduction1品牌规范Brand GuidelineOPPO品牌视觉识别系统OPPO Visual Identity Guideline01介绍Introduction2品牌规范Brand Guideline02 Logotypepg. 2101102103104106107108109110118119 12212412612712812913013113401. 介绍 Introduction03目录 Table of Contents02. 标志 Logotype0608 09101213介绍 Introduction结构 Structure安全区域 Safety Area比例 Scale基础位置 Basic Placement标志错误示例 Logo Don'ts03. 色彩系统 Color介绍 Introduction深绿 Dark Green浅绿 Light Green铂金 Platinum白色 White色彩比例 Color Proportion正确与错误示例 Dos and Don'ts 二级色彩 Adaptive Color总结 Summary1516171821222526294548 535605. 联合品牌 Partner Lockups颜色 Color结构 Structure示例 Example多方合作 Multi-Party Cooperation3136384304. 字体 Typography介绍 Introduction字体细节 Typographic Details字重展示 Typographic Weights字体间距 Kerning07. 应用 Applications5859 799106. 版式规范 Layout介绍 Introduction设计元素 Design Elements版式比例与位置 Layout Ratio & Placement特殊广告 Special Ads印刷使用 Print Applications印刷纸品 Printing Paper工牌 Employee ID Card座位牌 Name StandWord模版 Word Template笔记本 Notebook手提袋 Shopping Bag一次性水杯 Cup活动背板 Step & Repeat Banner电梯广告 Escalator Ads巴士广告 Bus Ads防撞玻璃贴膜 Protective Glass Sticker竖版标志 Vertical Signage线上使用 Digital Applications官网首页 Homepage社交平台 示例 Social Media Example邮件签名 示例 Email Signature ExamplePPT模版 PPT Template电视节目应用 示例 TV Program Application Example视频尾版 Video End Frame01介绍Introduction3品牌规范Brand Guideline品牌视觉识别系统OPPO的新视觉形象标志着公司的变化及持续的增长。OPPO推出新标志、色彩系统和版式系统，并发布品牌定制字体OPPO Sans。从动态更新到细节优化，均在本次视觉更新的范围内。开放，灵活和统一是品牌全新视觉系统的重要主旨。这是一个兼具前瞻性和变革性的系统；便捷易用且用途广阔，与全球所有OPPO人相通；极具兼容性，能够被不同的人群所理解；它是品牌的象征，是对充满朝气的美好明天的展望。01介绍Introduction4品牌规范Brand GuidelineOPPO’s new visual identity marks an exciting evolution in the company and its ongoing growth and success. OPPO is launching a new logotype, color system and visual layout system, as well as a custom typeface — OPPO Sans. This visual update brings dynamic change and subtle optimization.Openness, flexibility and consistency are the most important themes of the new identity system. It is a system of vision and change that can be applied by all OPPO employee groups through its accessibility and ability to be easily used on a wide array of applications. The identity system together with all that it brings represent a respected status in the world. It is compatible with anything it touches. It can work in any language, speak to diverse sets of people, be perceived as high quality, and look beyond today towards the young and magnificence of tomorrow.Brand Visual Identity Guideline02标志Logotype品牌规范Brand Guideline02.标志Logotype介绍 Introduction结构 Structure安全区域 Safety Area比例 Scale基础位置 Basic Placement标志错误示例 Logo Don'ts602标志Logotype品牌规范Brand Guideline介绍 IntroductionOPPO的品牌标志设计优雅...