Peloton- 商业营销指南2020

C O M M E R C I A L M A R K E T I N G G U I D E L I N E S2© 2019 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001T H E P E L O T O N B R A N D03 T H E P E L O T O N B I K E F O R C O M M E R C I A L U S EB R A N D V O I C E04 D O ’ S A N D D O N ’ T S05 H O W W E S P E A KT H E P E L O T O N L O G O06 L O G O U S E07 L O G O L O C K U P08 L O G O L O C K U P M I S U S ET A B L E O F C O N T E N T SB R A N D C O L O R S10 O N S C R E E N U S E11 P R I N T U S EP H O T O G R A P H Y12 P R O D U C T P H O T O G R A P H YC R E A T I V E A S S E T S13 S O C I A L M E D I A M E S S A G I N G14 L A N D I N G P A G E15 E N V I R O N M E N T A L D E S I G N19 P E L O T O N D I G I T A L C O P Y3© 2019 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001T H E P E L O T O N B I K E F O R C O M M E R C I A L U S ET H E P E L O T O N B R A N DThank you for choosing the Peloton Bike for your facility! These promotional guidelines will ensure every rider is aware of the new addition to your property and can take advantage of the great Peloton experience. Any requests for marketing outsideof these guidelines should be sentfor approval. For any brand usage questions regarding design, signage, printed collateral, etc., reach out to commercialmarketing@onepeloton.com. 4© 2019 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001D O• Use Peloton imagery from our press page: press.onepeloton.com• Incorporate the Peloton logo and ™ symbol in your marketing materials consistent with these guidelines. (brochures, emails, social media, website, etc)• For hotels, gain visibility with riders who travel frequently by joining Peloton Hotel Finder (hotelfinder.onepeloton.com). Click ‘Add your Hotel’ to complete a web submission form.• Get written or electronic approval for all marketing outside of these guidelines by reaching out to commercialmarketing@onepeloton.com• Get written or electronic approval to use our name and/or logo in any materials that will be sent to the media by reaching out to commercialmarketing@onepeloton.comD O N ’ T• Edit any Peloton imagery (adding graphics or other types of visuals, etc.)• Imply or state that your facility is an exclusive provider of Peloton Bikes.• Refer to or suggest any kind of official partnership between the two brands without the explicit written or electronic approval of a Peloton VP.• Use our name or logo on external hotel signage, interior hotel wayfinding signage, or fitness center entrance signage.• Use our logo as wall art (unless appr...