Basic guidelines2020Basic Guidelines for Santander 2In this basic guideline you will find the necessary visual resources to work with Santander brand.Also, we’re sharing final artwork files to help you throughout the brand implementation.Basic Guidelines for Santander 31. LogotypeBasic Guidelines for Santander 41. LogotypeLogotypeThe Santander corporate logotype has evolved to reflect our prosperity purpose and represents present and future technological progress.The flame emits light, heat and humanity and emerges from a solid, oval platform. The use of red brings to mind energy, strength, bravery and command.Basic Guidelines for Santander 5VersionsMain version: this version should be prioritized in all communications, from large formats to credit cards.Secondary version: this version is only used when there are size limitations and the main version does not provide enough visual clarity. This is the case in some sponsorship applications.Example:Symbol: the symbol by itself is only used in small spaces where it is not possible to apply the main and secondary versions. This is the case of the app pictogram or promotional elements with space restrictions.Example:Main VersionPositiveNegativeSymbolSecondary Version1. LogotypeBasic Guidelines for Santander 6Black and white A black or white logo has been provided for those instances where it’s not possible to print the logo in red.1. LogotypeMain VersionPositiveNegativeSymbolSecondary VersionBasic Guidelines for Santander 71. LogotypeClear spaceTo ensure legibility we need to giveenough clear space around the logo.The ideal clear space for the preferred andsecondary versions is defined by the flamesymbol width. If needed, there’s also aminimum clear space area, defined by halfof the flame symbol width.For the symbol, the security space is defined by a 28x28 modular grid with a security space of 5 modules at the top and sides and 6 at the bottom. The minimum security space is 3 modules on the top and sides and 4 on the bottom.For extreme cases, such as favpictogram, you can consider a security space of less than 1 module on the top and sides and 2 on the bottom.Minimum sizeTo provide legibility and clarity of the Santander logo a minimum size has been established for each version:Main Version: 25px / 3mm Secondary Version: 50px / 5mm Symbol: 16px / 3mm25px / 3mm50px / 5mm16px / 3mm2828Minimum sizePreferred clear spaceMinimum clear spaceMain versionPositiveSymbolSecondary versionBasic Guidelines for Santander 8CobrandingIn cases of cobranding it is possible to create a lockup with the Santander logo and the partner brand. The size ratio between them must be proportional and for this reason we use a grid.The distance between both logos is four modules. In the center of this space, we add a 1pt thick line. The height of this break line varies depending on the height of the chosen lockup version.1....
