Brand Guidelines9/6/2023"Please keep in mind that this branding project is for practice purposes only."V1TargetTripsContentsIntroduction (3)Brand Identity (4)Logo (7)Color (15)Photography (29)Typography (22)WelcomeIntroductionSymbolLogo typesRulesUseMisuseIntroductionIntroductionPrimary typeSecondary typeHierarchyExamplesMisuseOverviewIntroductionIntroductionContact & info (36)Thank you (35)Core paletteInspirationPractical examplesMisuse with brand identitySupportive paletteRulesUseMisuse2Target TripsBrand guidelinesHere you'll find everything you need to know about Target trips. Dive into our comprehensive brand guidelines to explore essential information on our brand identity, including logo usage, color palettes, typography guidelines, and design principles. By the end of this guide, you'll be well-equipped to represent our brand accurately and consistently across all your Target-related endeavors.Ready to roll? Let's kick things off!WelcomeWelkomBienvenidoBenvenutiHoş geldinizBienvenueIntroduction3Brand IdentityBrand Identity4Target TripsBrand guidelinesBrand IdentityIntroduction5 Brand IdentityTo establish a prominent brand identity, the imperative was to formulate a message that, upon initial sight, would swiftly imprint itself in the observer's mind. From London the world, from travellers by travellers, the voice of our brand is simple, clear, and all about inspiring everyone to travel and discover who truly are they. From the design of our logo to our tone of voice and photography, our brand should aim to express this idea of inspiring not only travellers but everyone – by sparking joy and excitement in everything we do.Brand IdentityOverview6 OverviewTargetTripsFor travellers by travellersThe Target Trips identity comprises exceptionally straightforward and lucid components, spanning from color schemes, typography choices, to the imagery employed, all of which effectively articulate the brand's distinctive voice. SantoriniTargetTripsLogo7 LogoTarget TripsBrand guidelinesLogo8IntroductionSymbolLogo typesRulesUseMisuseOur logo is a straightforward combination mark, inspired by a real-life target consisting of 3 rings representing the voice of the brand “Ready 1, Aim 2, Travel!" Our logo is a clear and direct message to the traveling community around the world, letting anyone with wonder, ambition, and curiosity discover and spark their inner travel spirit. IntroductionLogo9SymbolIntroductionSymbolLogo typesRulesUseMisuseThe concentric rings do not only symbolize precision but also represent the agency's commitment to providing clients with meticulously planned and executed journeys.Logo10Logo typesIntroductionSymbolLogo typesRulesUseMisuseAs you can see our logo is at it’s best form used with the wordmark so this is the primary logo for 80% of the time, along side the only other variants.Target TripsTargetTripsTargetTripsTarget TripsAlso when referring to the brand do not use any other logo type not spec...
