微信视觉形象指引 WeChat Visual Identity GuidelinesWEDESIGN 2017. 03本手册旨在规范微信品牌形象的正确应用，保证品牌完整性和一致性。适用对象为：微信事业群各部门、公司其他事业群、业务合作第三方公司、个人等。—手册分为主品牌规范、微信品牌关系、二级品牌规范。该文件由微信事业群基础产品部设计中心品牌设计组设计和维护。This guide is intended to standardize the use of the WeChat brand and ensure the brand's integrity and consistency. The guide applies to all departments of the Weixin Business Group (or "WXG", the group responsible for WeChat), other Tencent business groups, and third-party companies and partners.—The guide is divided into three parts: specifications for the main brand, brand relationship between the main brand and sub-brands, and the specifcation for each of the sub-brands.前言PrefaceWECHAT VISUAL IDENTITY GUIDELINES微信（WeChat）的品牌形象基于微信“谨慎、优雅、超前”的产品理念，包含于客户端各平台设计、相关网页设计、品牌设计、周边产品设计中。与传统品牌不同，微信是一个相对抽象、无形但又无处不在的互联网产品。微信的品牌设计，不仅要告诉用户这是微信，还要传达微信的理念和态度。我们希望通过系统的设计来满足微信多产品线的品牌需求，借助传统品牌和平面设计中一些成熟严谨的设计方法，如图形比例、字体版式、网格、信息处理等，通过清晰、明确、简单的呈现，为无形的产品打造清晰的品牌轮廓，以实现微信品牌线上线下的品牌完整和体验的一致性，以更好地让使用受众更正确更深刻地感受微信。WeChat's brand identity is derived from the product's core design values:"Prudence" "Elegance", and "Foresight". These values are demonstrated in all related products that WeChat offers. Unlike traditional brands, WeChat is an internet brand that simultaneously possesses both abstraction and ubiquity. Our brand identity is not just about portraying who we are, but also expresses what ideas and attitude we wish to communicate. By providing a design system, we hope to better provide for WeChat cross-product promotion via a traditional brand and graphical design approach, including providing a drawing scale, typography, proportions, etc. Combined, these elements can help turn WeChat from an abstract concept into a concrete brand, and achieve consistent user experience and brand recognition whether online or ofine.,初衷MotivationWECHAT VISUAL IDENTITY GUIDELINES品牌主标志 | Primary Brand Identity文字标志 | Standard Logotype 完整标志 | Full Emblem标准字体 | Standard Typeface标准色彩 | Standard Color客户端标志 | App Icon品牌并置规则 | Brand Collocation Rule微信支付 | WeChat Pay Guidelines微信卡包 | WeChat Card Pack Guidelines微信扫一扫 | WeChat Scan Guidelines微信相框 | WeChat Moment Guidelines微信红包 | WeChat Lucky Money Guidelines主品牌规范 | Specifcations for Primary Brand微信品牌关系 | Brand Relationship二级品牌规范 | Sub-Brand SpecifcationBCRWECHAT VISUAL IDENTITY GUIDELINES目录Contents PBI / 01-09WECHAT VISUAL IDENTITY GUIDELINESPBI / 01 图形标志 | SymbolPBI / 02 标志细节 | Symbol DetailPBI / 04 标志网格 | Symbol ProportionsPBI / 05 标志比例 | Symbol ScalePBI / 06 单色标志 | Monochromatic Symbol PBI / 07 标志应用示...
