假日酒店 Holiday inn 品牌VI手册（2017年版）会员免费

©2017 InterContinental Hotels GroupBrand Identity GuidelinesVersion 1.522 August 2017 Some Global Collateral Assets in this document are currently being updated.Visuals shown may not reflect the final approved asset.ContentsIntroduction 3Toolkit evolution 5The Design Philosophy 6Design Style 7Inspired by Heritage 9Evolving the Brand 10Application Overview 11Assets 12Brandmarks 13Key Principles 14Legacy Brandmark 15Our Brandmark 17IHG® Rewards Club 20Brandmark Application 21United Brandmark 22Associated Brandmark 24Clear Space 27Brandmark Color 28Minimum Size 29Brandmark Exceptions 30Sub-Brand Brandmarks 31Dual-language 32Locators 36Dos & Don’ts 38Checklist 41Color Palette 42Key Principles 43Our Color Palettes 44Color Processes 45Our Forest Green 46Color Bandwidth 47Ease & Assurance 49Happiness 50Wonder 51Digital Color 52Dos & Don’ts 54Checklist 56Hatch Pattern 57Key Principles 58Overview 59Scaling 61Subtle Hatch Pattern 63Contrast Hatch Pattern 65Hatch Pattern with typography 67Dos & Don’ts 69Checklist 71Typography 72Key Principles 73Our Typeface FS Lola 74FS Lola 75Type Bandwidth 76Ease & Assurance 77Happiness 78Angled Type 79Dynamic Type 80Wonder 83Window Type 84Typography on Photography 86Holding Device Overview 88Small Holding Device 89Large Holding Device 90Type on Photography 91Setting Type 92Hierarchy 93Leading 94Kerning & Tracking 96Substitute Typeface 97System Typeface 98Dos & Don’ts 99Checklist 101Tone of Voice 102Overview 103Personality Traits 104Tonal Bandwidth 105Ease & Assurance 106Happiness 108Wonder 110Blending Layers 112Writing Style 113Checklist 114Smile Device 115Key Principles 116Smile device overview 117Smile device applications 118Application 1 – Joyful Word 119Application 1 – Joyful Word, Treatment A 120Application 1 – Joyful Word, Treatment B 121Application 1 – Joyful Word, Scaling 122Application 2 – Joyful Message 123Application 3 – Smile Expression 125Smile device – Other applications 128Smile device with the Brandmark 129Dos & Don’ts 130Checklist 131Photography 132Overview 133Principles 134What to Shoot? 140How to shoot it? 145Dos & Don’ts 152Checklist 153Creating an Application 154Setting up a Grid 155Creating a Layout 156Photographic & graphic executions 157Bringing our Assets Together 159Top 10 Things to Know 165Identity in Action 166Contacts 190Appendix 192Holiday Inn 2– Introduction – The Design Philosophy– Design Style Living Brightly– Design Style Layers– Inspired by Heritage– Evolving the Brand – Application Overview – AssetsIntroductionHoliday Inn3IntroductionWelcome to the Holiday Inn® Brand Identity Guidelines. We’ve created this document to help you understand how we present ourselves as a brand. Through this understanding and the new design toolkit, we can begin to build high quality and globally consistent experiences for both our guests and the business. “Although there are hundreds of languages in the world, a smile speaks all of...