1v01Logo & Graphic Guidelinesv01 06.16.2017ISSUED BY: CALVIN KLEIN GLOBAL MARKETING GROUP, 2ND FLOOR, 205 WEST 39TH STREET, NEW YORK2v01ContentsA1A2A3A4How To Use These GuidelinesBrand Ethos, Peter SavilleCalvin Klein: Past & PresentLogo Architecture ChartA IntroductionB1B2B3B4B5B6B7B8B9B10B11B12B13B14Master Brand Logo By Appointment Logo205 Logos:205 Stacked Logo205 Horizontal LogoCK Calvin Klein Logo CK Calvin Klein Stacked LogoCK Calvin Klein Horizontal LogoBetter Sportswear & Classifications LogoJeans Logos:Premium Jeans LogoMaster Jeans LogoUnderwear Logos:Premium Underwear LogoMaster Underwear LogoOff Price Underwear LogoSwimwear Logos:Premium Swimwear LogoMainline Swimwear Logo Performance Logos:Premium Performance LogoMainline Swimwear LogoGolf LogoHome LogoWatches and Jewelry LogoFragrance Logos Premium Fragrance LogoMainline Fragrance LogoOutlet LogoB Logo Usage GuidelinesC1C2C3C4IntroductionFont Assets and FilesKlein Roman style fonts Klein Italic style fontsKlein Condensed style fontsFont Usage GuidelinesGlyph ChartC Klein Font Guidelines3v01CONFIDENTIALITY CLAUSEA1Confidentiality Clause The artwork and information contained herein and attached hereto, including, without limitation, the new logomarks, monograms, and Klein font library is highly confidential and proprietary information of PVH Corp. and Calvin Klein, Inc. (collectively, the “Company”).This information may not be discussed, disclosed or shared by you with anyone inside or outside the Company, other than the people who are receiving this communication. Any disclosure of the images or information by you may result in disciplinary action against you by the Company, up to and including termination of employment, and could also result in legal action.4v01A Introduction5v01INTRODUCTION > HOW TO USE THESE GUIDELINESA1This package serves as a technical guide to the implementation of Calvin Klein’s 2017 rebranding. In addition to logo artwork, fonts and assets, it includes brand usage, restrictions and violations, plus detailed specifications for clear space, positioning, scale and file names.A separate document will be issued in partnership with the global design teams, providing trim and design standards, for the usage of all the new logos and monograms.All logo files and Klein font files will be made available on the PVH Digital Asset Library. For distribution to creative partners, licensees, or production vendors, please request through the Global Marketing Group.6v01INTRODUCTION > BRAND ETHOS, PETER SAVILLEA21975 (original)2017 – 1992 – 2016A new era in the evolution of Calvin KleinEvolution best describes the approach taken to the challenge of developing the identity of a global cultural legacy. The new ‘CALVIN KLEIN’ logotype draws upon the core character of the founder’s original to retain its iconic familiarity across unprecedented diversity.The new house font ‘KLEIN’ carries the DNA of the brand’s histo...
