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Brand GuidelinesIntroductionManchester United Foundation uses football to engage and inspire young people to build a better life for themselves and unite the communities in which they live. Dedicated staff deliver football coaching, educational programmes and personal development, providing young people with opportunities to change their lives for the better.LogoColourTypographyPhotographyVideoManchester United FoundationOur brand is:Our brand is not:Manchester United Foundation uses football to engage and inspire young people to build a better life for themselves and unite the communities in which they live.Engaging Inspiring Positive Friendly Clear InclusiveBoring Aggressive Negative ComplicatedAs a charity closely associated with Manchester United, we align our brand directly to the club’s. However, as a young people’s charity our audience and the things we talk about are not the same; as a result, our brand, tone and values are different. Our elevator pitch and strapline underpin everything we do - it’s who we are:ColourTypographyPhotographyVideoLogoContentsThese are the elements that make up our brand identity. Each section details how they should be implemented.abcColourTypographyPhotographyVideoLogoLogoColourTypographyPhotographyVideoLogoPortraitLandscapeSafe areaMiminum sizeColour variationsPositive mono crestNegative mono crestUse with imageryLogo misuseComposite logosStraplineColourTypographyPhotographyVideoLogoLogo (portrait)The Manchester United Foundation logo must be used as directed in this guide. It must NOT be altered in any way and must only be resized in proportion. The portrait version of the logo should be used on all communications where possible. Sign Off:Use of the Foundation logo must be approved in advance of print and/or online publication. For approval please email: communications@mufoundation.orgColourTypographyPhotographyVideoLogoPortraitLandscapeSafe areaMiminum sizeColour variationsPositive mono crestNegative mono crestUse with imageryLogo misuseComposite logosStraplineLogo (landscape)The landscape logo should only be used in instances when it is not possible to use the portrait version. The logo must be used as directed in this guide. It must NOT be altered in any way and must only be resized in proportion. The portrait version of the logo should be used on all communications where possible. Sign Off:Use of the Foundation logo must be approved in advance of print and/or online publication. For approval please email: communications@mufoundation.orgColourTypographyPhotographyVideoLogoPortraitLandscapeSafe areaMiminum sizeColour variationsPositive mono crestNegative mono crestUse with imageryLogo misuseComposite logosStraplineAlways follow the exclusion rule to provide the sufficient safe area for the logo. The width and height of the crest’s football [indicated as x below] becomes the exclusion zone and safe area for the logo. The exclusion zone is always relative...