Brand GuidelinesNovember 2019Table of ContentsCOLOR USE GUIDELINES8-1591011121314-151415Primary palette . . . . . . . . . . . PBS Blue . . . . . . . . . . . . . . . . Secondary blues . . . . . . . . . Primary accents . . . . . . . . . Overlays . . . . . . . . . . . . . . . .Text accessibility . . . . . . PBS Blue, White,and secondary blues . . Primary accents . . . . . . Logo versions . . . . . . . . . . . .Minimum padding . . . . . . . . Improper use . . . . . . . . . . . . Color accessibility . . . . . . . . 2345Print guidelines . . . . . . . . . . .Translucent applications . . .67LOGOGUIDELINES . . . 1-717181920PBS Sans . . . . . . . . . . . . . . . . Type styles . . . . . . . . . . . . . .Guidance . . . . . . . . . . . . . . .Improper use . . . . . . . . . . . FONT USE GUIDELINES16-2021-25IMAGERYGUIDELINES . . 22232425Examples . . . . . . . . . . . . . . .Selection . . . . . . . . . . . . . . .Brand imagery . . . . . . . . . .Best use and improper use . . . . . . . . . . . 1ShieldWordmarkProfilesRegistered trademark symbol**Only used in printLogo GuidelinesLogo Versions2There are two versions of our logo, a white logo and a blue logoThey can be used interchangeablyOne logo might be used more than the other, depending on the platform and background color or imageryThe wordmark was custom-made for the logo only. Do not recreate the wordmark in the PBS Sans font1234Profiles are always PBS BlueWHITE LOGOProfiles are always WhiteBLUE LOGOLOGO | MINIMUM PADDING3X25%X25%X25%X25%XMINIMUM PADDINGMinimum padding around the logo is equal to 25% of the height of the logoLOGO | IMPROPER USE4Do not separate profiles, shield, and wordmarkDO NOT:Do not rearrange the elements, change the scale of elements, or flip or rotate the elements in the logoDO NOT:Do not knock out profiles of the logoDO NOT:Do not alter the colors of the logoDO NOT:Do not place or embed the logo or shield within a box or carrier shapeDO NOT:Do not add decorative effects such as emboss or drop shadow to the logoDO NOT:Do not stretch, distort, or otherwise modify the logoDO NOT:DO NOT:Do not use the logowithin textWatch yourfavorite shows.DO NOT:Do not typeset or recreate the wordmark using the PBS Sans fontPBSPBSLOGO | COLOR ACCESSIBILITY5PBS BlueBlue logoNavy BlueMedium BlueWhiteTealYellowCoralWhite logoFAILFAILFAILPASSPASSPASSFAILFAILFAILFAILPASSPASSPASSPASSTo ensure readability on digital screens, the logo must pass color accessibility.PRINT VERSIONSOnly use the CMYK or PMS print versions of the logo with registration symbol for print materials (see page 9 for CMYK and PMS values)MINIMUM SIZING IN PRINTLogo should never print less than 0.5”LOGO | PRINT GUIDELINES60.5”Do not make the logo grayscaleDO NOT:BLACK AND WHITE LOGOS FOR PRINTUse is limited only to black and...
