Microsoft visual identity guidelinesJuly 2013Microsoft confidential.WelcomeThe Microsoft visual identity system capitalizes on our current wave of product offerings. It helps us be simple, clear, and direct. It elevates the content that matters most. It highlights the role we play in many consumers’ lives today. Microsoft confidential. For internal use only. Materials herein are not for use by third parties including but not limited to OEMS, DSPs, ISVs, IHVs, or resellers. Authorized vendors may use materials only pursuant to an express work request and/or agreement from Microsoft.Microsoft visual identity guidelinesContentsOur visual elements express our brandThese guidelines are your introduction to how we can use the visual identity as a thread that ties Microsoft together. They are a call to action to align our creative work and bring a new focus on our connected visual identity system. Our shared elements unite the things we offer, and when they’re used together—again and again—they become the foundation for the stories that we want our brand, our products, and our services, to tell. For questions regarding the new visual identity system, please see Brand Tools or visit Help center.1 The role of the Microsoft brand2 Identity system elements3 Logo 14 Logotype24 Typography33 Color40 Grids42 Tiles53 Photography56 Illustration58 Icons60 Putting it all together69 ShowcaseMicrosoft visual identity guidelinesOne Microsoft, shared elementsWe have a united vision and these shared design elements—logo, color, type, and imagery—connect our portfolio of offerings across the whole company. If your communication is leading with a product brand, such as Bing, Office, Skype, Windows, Visual Studio, or Xbox, use these shared design elements as outlined for each product. If you are not leading with one of these products brands, then you lead with the Microsoft brand—whether an event, competition, program, service, solutions (multi-product or cross business), device, or a Microsoft product or technology. Use these elements as outlined in these guidelines for your communications. The role of the Microsoft brandShared design elementsLogo & logotypeColorTypeImageryAaMicrosoft and product brandsMicrosoftBingOfficeSkypeWindowsVisual StudioXbox1Microsoft visual identity guidelinesBack to ContentsLogoTileLayout gridsContent tilesColorTypePhotographyIllustrationSegoe LightSegoe RegularSegoe BoldIdentity system elementsPunchy headline goes hereBody text goes here. Body text goes here. Body text goes here. Body text goes here. Body text goes here. Body text.Body text goes here. Body text goes here. Body text goes here. Body text goes here. Body text goes here. Body text.Microsoft visual identity guidelinesMicrosoft visual identity guidelines2Back to ContentsPerfect time for a new logoWith the recent release of an unprecedented wave of new products and connected experiences across PCs, ...
