新加坡建筑Lih-Ming 立明品牌VI手册-2017会员免费

Essential principles of brand guidelines illustrated in a practical manual for understanding, selecting and applying elements of the Lih Ming brandSupported byContentsForewardThe Lih Ming BrandBrand IdentityCorporate StationeryCorporate UniformDigital UsagePersonal Protective EquipmentOnsite EquipmentEnvironmental Branding6812183236404248LIH MING BRAND MANUAL6ForewordFOREWORDThis brand manual concludes Lih Ming’s extensive branding journey.It stems from the brand audit phase that cuts through all levels and digs deep into what matters. It interprets the brand strategy into very applicable and tangible deliverables. It is a document that should be referred to frequently and regularly in order to understand, measure and apply. It must be made readily available to all stakeholders; simple in language and easy to use. It encapsulates the entire brand essence by transforming it into executables and artefacts to be used in real-life applications and environments. In its entirety, the brand manual is the culmination of the branding journey.8LIH MING BRAND MANUALTheLih MingBrandBRAND ESSENCEThe brand is captured by a superbold line culminated with a solid concentric.It represents the pipe, the tunnel that always end with bright hope for the future.It embodies the foundation that leads to better and greater things.It epitomises the teamwork that is finally the responsibility of the individual.10LIH MING BRAND MANUALMissionWhatTo become the leader in the entire value chain of utility pipeline construction and engineeringBeyond ExpectationsGo and GrowGo and GrowVisionWhyHowLeadershipConformBeyond ExpectationsPerformBeyond ExpectationsTransformBeyond ExpectationsIntegrityHarmonyMasteryInnovationNurturingGoal-OrientedActionStepsCore ValuesOrganisationTeamTeamOrganisationIndividualWhoBRAND ESSENCE12LIH MING BRAND MANUALBrandIdentityLogo Clearspacexx2x2x0.5x0.5xyBRAND IDENTITY — COLOURSColoursPantone BlackPantone Process Black100KPantone S302-2Pantone 381C/ UPantone SolidPantone ProcessCMYK35C 0M 100Y 0K14LIH MING BRAND MANUALLogo VariationsBrand SloganLogo with SloganVerticalHorizontal BRAND IDENTITY — LOGO VARIATIONSFull black logo on green backgroundFull black logo on green backgroundInverted vertical logoInverted horizontal logo16LIH MING BRAND MANUALTypography — PrintAktiv GroteskWe go and grow beyond expectations.AaAaAaAaBRAND IDENTITY — TYPOGRAPHYTypography — WebSource Sans ProWe go and grow beyond expectations.AaAaAaAaLIH MING BRAND MANUAL18Corporate StationeryCORPORATE STATIONERY20LIH MING BRAND MANUALName CardsTaT n Lih WoW eiDirector+65 8484 8800T . +65 6555 2555F . +65 6555 5554general@lihming.com.sgWoodlands Industrial Xchange71 Woodlands Ave 10#02-18 Singapore 737743liwei@lihming.com.sgChris TaT n Ming WoW eiDirector+65 9229 9255T . +65 6555 2555F . +65 6555 5554general@lihming.com.sgWoodlands Industrial Xchange71 Woodlands Ave 10#02-18 Singapore 737743chris@lihming.com.sg0101 Front 02 Back – a different image on every nam...