VISUAL STANDARDS GUIDELINESBETA VERSION 1.0GUIDE02 — 03BRAND MANIFESTOWHO WE ARE A sports performance brand born to inspire hope and purpose.OUR UNIQUE BELIEFA sound mind and a sound body are essential for the journey of life.OUR PROMISETo continuously provide goods and services to improve society and empower people through sport. (*Sport creates hope.)OUR VISIONCreate quality lifestyle through intelligent sport technology.OUR TONESunny optimism: bright, uplifting, positive.Insightful: deep knowledge of real people, puts technology in context of real life needs and usage.Genuine/Authentic: human, honest, accessible.BRAND04 — 05APPLICATIONSAPPENDIX576878LAYOUT PRINCIPLESDESIGN TOOLS0606 — 07ASICS BRAND MARKThe ASICS Brand Mark is the primary logo for all communications. Though it is rarely used at a large scale, it should be used the most often.DESIGN TOOLSLogo ASICS Brand Mark ASICS Spiral Graphic ASICS Spiral Minimum Size Clear Space Lockups Prohibited UsageColors Primary Color Secondary Colors Tertiary Colors Special Project Colors ASICS Color Combinations ASICS Color Proportion Typography ASICS Typeface Graphik Typeface Family Hiragino Typeface Family Type Size Adjustment Oversized ASICS Typeface Flexible OrientationPatterns ASICS Pattern Grid Expressive Pattern Technology PatternPhotography Unexpected Cropping Flexible OrientationCustom Graphics Aligned with ASICS graphic elements Custom graphic inspired by products Custom graphic inspired by community070809141516182021222324262829323334363738394042464750515253NOTE: When ASICS is typed in text, it should be in all capital letters.08 — 09LOGOGRAPHIC ASICS SPIRALASICS SPIRALThe ASICS Spiral expresses the unlimited speed, dynamism, and boundless potential of sports in a simple yet unique design. In most cases, the ASICS Spiral should be supported by a smaller scale ASICS Brand Mark.This mark is used to communicate the bold, dynamic energy of the ASICS brand. The Graphic ASICS Spiral should be used at large scales as a graphic element. It should be supported by a smaller scale ASICS Brand Mark.NOTE: The ASICS Spiral is not a brand mark. In most cases it must be used in tandem with the primary ASICS Brand Mark. Refer to Section 2 Layout (page 57) for examples.NOTE: The ASICS Spiral is not a brand mark. In most cases it must be used in tandem with the primary ASICS Brand Mark.Expressive ASICS Spiral10 — 11GRAPHIC ASICS SPIRALPRINCIPLE IN LAYOUTGRAPHIC ASICS SPIRALPRINCIPLE IN LAYOUTThe Graphic ASICS Spiral should be maximized in the canvas while respecting margins. In some design layouts, the placement of the ASICS Graphic Spiral is limited based on other visual elements. The ASICS Spiral should be maximized within the remaining space. LOGONOTE: ASICS Spiral must be within document margin.NOTE: ASICS Spiral must be within document margin.12 — 13In most layouts, the Graphic ASICS Spiral must be used in tandem...
